Customers: Expo Link Yekaterinburg; Advertizing, PR and marketing Contractors: Alpha-Inform Product: Terrasoft CRMНа базе: Terrasoft (basic system) Project date: 2007/03 - 2007/09
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The Alfa-Inform company completed Terrasoft CRM system implementation in the Expo-Link company which is engaged in the organization and holding business actions in Yekaterinburg, Chelyabinsk, Kurgan, Ufa.
Specifics of work of the customer is the project nature of the waged campaigns and also high requirements to structuredness of the database.
Implementation of the CRM solution allowed to systematize and more effectively to use information on the held and planned events, to provide timeliness of stages of preparation (announcement of an action, the invitation of listeners and speakers, providing the program of an action).
According to the customer, use of the module "Mailing" became the convenient tool for the exact and authentic report of information both to organizers, and guests of actions. The module "Polls" allows specialists of the company to estimate quality of the held events, to plan their organization and to create target audience for future events.