CTI implemented Wi-Fi in network of Globus hypermarkets

The CTI system integrator at the beginning of July, 2017 announced execution of works on implementation ^[1] and the structured cabling system (SCS) on objects of the international retail network of Globus hypermarkets. Works were carried out in new hypermarket to Odintsovo and in the logistic center of the retailer in the industrial park of Holmogora in the Moscow region.

The works performed by specialists CTI became the first stage of deployment of Wi-Fi-network providing further a scaling option and use of technology of geopositioning based on the solution Cisco Connected Mobile Experiences (CMX). In new hypermarket "Globus" in Odintsovo visit of shop by clients who use own mobile devices will allow to personalize CMX. A system independently collects and analyzes statistics.

Main objectives of the first stage of the project became: covering Wi-fi network of warehouse and office spaces and providing service of Internet access to visitors of hypermarket. The Wi-Fi-network unrolled by CTI is also intended for providing access to Scan&Go system scanners. In general, using the system of independent scanning of goods, buyers can make the purchases without participation of the cashier, scanning goods directly in a trading floor and saving time, passing waiting in queue.

"Wireless solutions are now found in vanguard of network technologies, they are extremely relevant, their applicability is obvious — Ekaterina Senchenko, the deputy CEO for engineering technology development and CTI service noted. — The complex of works on deployment of network infrastructure and Wi-Fi executed by specialists of CTI for Globus hypermarkets is one of profiles of our company. At the first stage we implemented an infrastructure part. The second stage of the project using CMX will give advantages to business — increase in number of spontaneous purchases by clients as the solution will help to make the most relevant offers to guests of a trade zone".

"We were satisfied with the works performed by the CTI command — Natalya Smirnova, the director of management of purchases of network of Globus hypermarkets summed up the results of works. — The carried-out works conform to technology standards and answer the advanced solutions in the industry of telecommunications. In the future to test new system CMX, more dense Wi-Fi-covering is necessary. For this purpose the staff of CTI carried out a full range of works on inspection of objects, their detailed radio planning, selection of the equipment, its installation and setup of network. In line — the second stage: implementation of CMX".

By calculations of the customer, using relevant content and offers on actions and profitable goods, CMX are done by process of purchases convenient, raising as result, loyalty of visitors and increasing the profit of shop. Information is delivered in real time depending on location of the client in a trading floor. It is possible to lay a route to specific goods. Traffic in shop for more effective arrangement of objects and convenience of movement on a trading floor is analyzed, possible "traffic jams" are minimized. There is enough only of that on the mobile device of the visitor of shop Wi-Fi was included.