Inventive Retail Group (RightWay Loyalty program)

The CRM solution RightWay allows to trace a sales history and to perform everything communications with clients. It offers a wide choice of marketing activities, including management of bonuses and discounts, use of promo codes and express bonuses, holding regular marketing actions, scenario (trigger) mailings, formation of the unrolled analytics in a large number of cuts. The program supports uniform base of buyers of online and offline, provides uniform standards of communications for any sales channel.