ABM Loyalty

ABM Loyalty is a cloud-based customer loyalty program, a marketing tool for attracting buyers, collecting and analyzing client data, and launching promotions. The solution is provided to customers using the SaaS (Software as a Service) model.

In January 2023, during the conflict in Ukraine, a company representative told TAdviser that "ABM Loyalty is exclusively a product for the Ukrainian and foreign markets. We will never have cooperation with the Russian Federation again. "

2017

Features

• Increased income: frequency of purchases and average check;
• Retention of customers through personalization;
• Omnicanality;
• Flexibility in changing customer incentive rules;
• Cost reduction;
• The ability to identify customers by all parameters.

Functionality

The development of the customer loyalty program on the ABM Loyalty platform allows you to design effective and unique loyalty programs for your customers. To do this, the system supports many algorithms that regulate the rules for calculating and writing off bonuses.

Dashboard CRM

• Reward Processing:
  • Building a loyalty bonus program.
  • Processing bonuses, points, liters, cups of coffee.
  • Full control of participant transactions.

• Customer Loyalty Program Management
  • Customer Loyalty Program Interface - Set up a retail network profile with basic (permanent) customer reward settings.
  • Single database - data is collected from all kinds of channels, a single database about customers and purchases (questionnaires, website, mobile application and others).
  • Analysis and study of the customer base - determination of CA in conjunction with purchasing characteristics, grouping of customers by similar characteristics, launch based on analytical data of advertising campaigns.
  • Ready-made marketing tools - the ability to launch one-time promotions with auto notifications, reports on customer activity.
  • Communication with clients - the ability to launch e-mail and SMS campaigns that are tied to customer life events, as well as send personalized Push notifications.
  • Commodity matrix management - the commodity matrix is compared with the client's portrait, it is possible to launch shares together with manufacturers.

• Customer Toolkit
  • Generating cards for settlement at the cash desk or in the online store in the "Bonus Wallet."
  • Mobile application including registrations, balance sheet, purchase history, promotions, promo codes (coupons), gift certificates.
  • Obtaining customer data from a personal account on the site, from a mobile application, in a self-service terminal.

• Omnicanality
  • Open API documentation for integrating the customer loyalty program with the existing IT infrastructure: cash desk, accounting system, personal account on the site, mobile application, etc.
  • Full core - OmniChannel. The main identifier of the customer loyalty program ABM Loyalty for tracking buyer actions is the phone number. The client is in the focus of the company, ideal conditions for purchase are created in the most convenient way.

User Profile

From the customer side

• Purchase:
  • When buying, the visitor of the store presents a card (bar/QR code, phone number, any other identifier). Cardholder information is displayed before making a purchase.

• Bonuses:
  • When calculating bonus charges or write-offs, the loyalty program for customers allows you to set a promotion for specific items in stores. A check with an advertising message is then printed.

• Informing
  • Buyer receives SMS about accumulated or debited bonuses. Information about the purchase can be viewed in the buyer's personal account on the website or in the mobile application.

Program Usage Results

• Data collection across all channels, detailed customer information, and the ability to influence consumer behavior.
• Emotional involvement of the customer, attachment to the brand, incentive to make purchases, participation in personal promotions related to bonus.
• Increase in traffic at the outlet by creating an attractive offer (benefit) in exchange for visiting the retail chain.
• Increase in network revenue, increase in purchase frequency, increase in the average check through the use of CRM tools.
• Increase customer base by retaining own customers and attracting new customers using maximum personalization.
• Additional channels of interaction due to in-depth work with the client base.
• Increase in network revenues from interaction with manufacturers, distributors, cross-branding sales.