Addreality will transfer 10 thousand Russian drugstores to digit by 2020

Addreality, the Russian software developer in the field of Digital Signage and client analytics, is going to implement in 10 thousand drugstores entering into "Association of independent drugstores" (ASNA), digital self-service terminals by 2020. After pilot start until the end of 2017 the companies are going to implement two thousand devices in two thousand drugstores.

Digital terminals of service – the channel of promotion which will work together with program loyalty "ASNA-economy". So the Association is going to optimize not only interaction with advertisers, but also to simplify process of purchase of goods by the consumer – in addition to targeted advertizing on gender and age, the terminal will be able to poll the visitor of drugstore and to translate it to "ASNA economy" where it can order drugs and receive a considerable discount. If medicine is unavailable, on it it is possible to issue the preorder.

"Terminals of service will work for monetization and targeting of advertizing as the instrument of feedback coupling with clients and the additional channel of the ASNA-economy portal, - Irina Kamyshova, the head of advertizing of "ASNA" comments. – Transition of buyers to online purchases essentially changed approach to retail, and the pharmaceutical industry experienced on itself these changes too. We move towards closer interaction with the buyer and providing the most individual service to it – balance between online and offline - purchases".

The project with ASNA is the third large project Addreality with pharmacy chains. For example, before the company worked with Guelder-rose Pharm network where implemented a promotional and informational system on points of sale (Digital POS materials).