AddReality Sphere

AddReality Sphere is a software platform for creation and reproduction of multimedia projects.

The visual editor of AddReality Sphere – the software product with the simple interface for management of Digital Signage.

Its use helps:

• create and far off to edit advertizing projects, to quickly update content;
• configure scenarios of demonstration - for example, to change content according to time of day (especially relevant for restaurants), to start the video at appearance of the person near the screen;
• obtain analytical data on viewings advertizing.

2018

Joint solution Gromvision and Addreality

The Russian developer of the systems of digital communications Addreality in February, 2018 signed the partnership agreement with Gromvision system integrator. Within technology cooperation of the company developed and brought to the market the system of digital marketing for communication with clients in sales points on the basis of the systems of the Gromvision video display.

The joint solution is from the systems of video display created by Gromvision, and the Addreality platforms on content management and also products Addreality WiFi and Addreality Face — systems WiFi-analysts and face recognition. The complex allows to update and start on a centralized basis content, to analyze audience and efficiency of the shown materials in real time, to target advertizing messages, to fix attention focus, to define the MAC addresses of the mobile devices belonging to buyers.

Content management comes on all digital devices at the same time — from prikassovy tablets to videowalls, regardless of the number of platforms — Maxim Gromov, the managing partner of Gromvision told. — It will allow us to be focused at work with the companies with a big flow of clients in sales points and service: in retail and hotel business, cafe, restaurants, banks and insurance companies, the museums and objects of welfare activity, public institutions and educational institutions. Single solution ensures fast start and convenient functioning — even for those who for the first time implement similar solutions.

According to Addreality and Gromvision, the complex will allow to increase a flow of clients by 22% due to use of dynamic video content, to cut down expenses on updating and start of promotional materials, to correct marketing strategy and to optimize an advertizing budget thanks to analytics in real time.

Partnership with Gromvision — an opportunity for us to get a foothold in the domestic Digital Signage market and to come to platforms, new to us — child care facilities, social infrastructure facilities, average and small retail — Lina Arkhipova, the director of business development of Addreality noted. – The technology partnership offering to the customer a finished complex product, the fastest and clear way to sale.

2017

P2P technologies

Addreality developed the P2P-module (peer-to-peer) for the distributed transfer of content between broadcasting points by the principle of torrent-network – without participation of the server. Such solution minimizes costs for use of traffic endpoints of broadcasting to 70%, reduces load of the server up to 4-5 times and increases content distribution speed.

Own development of the distributed transfer of content between broadcasting points without participation of server side – the reply of Addreality to market requests. Strongly limited channels, for example, in departments of banks causes huge loads of servers in the central DPC at bulk updates of content on all points of broadcasting therefore similar infrastructure of network needs P2P-solutions.

The relevance of use of P2P-technologies increased after uberization of economy. The principle of network "from the user to the user", or "networks without intermediaries", is actively used by different financial institutions – for example, the P2P-crediting market in three years grew by 10 times, according to J'son & Partners Consulting. P2P-solutions develop the large technology companies: for example, PayPal entered service of P2P-payments, and Mist Technologies developed the CDN platform for content delivery on the basis of P2P-network.

Integration with Visiology

The Polymedia company, system AV-and IT integrator, the developer of software and hardware solutions, in the middle of October, 2017 signed the partnership agreement with Addreality company, the Russian software developer in the field of Digital Signage and client analytics. The companies intend to integrate examination on digital communications and client analytics — the Addreality platform and the BI solution of Visiology from Polymedia. Integration of two systems, according to partners, will allow to create the advanced marketing technologies. Read more here.

Addreality WiFi release

Main article: Addreality WiFi

The Addreality company, the Russian software developer in the field of Digital Signage and client analytics, released on October 11, 2017 the Wi system - Fi - analysts of Addreality WiFi as addition to the main product, the Addreality system.

The announcement of Addreality Lite for SMB

On September 22, 2017 the Addreality company issued the updated solution for management of digital communications of Addreality Lite which was developed taking into account specifics of medium and small business. Work of Addreality Lite is directed to expense reduction on content delivery and business process optimization.

In the whole Addreality Lite represents a player for the simplified management of digital content as a part of solution SaaS of Addreality Sphere. Upgraded version is directed to work not only in the field of advertizing and marketing communications, but also in social projects therefore the functionality of the solution is facilitated for fast start. The intuitive platform does not require training, and the user the simplified templates of projects are available.

We consider a trend on support of medium and small business — Alexey Rekish, the technical director of Addreality told. — The high price of digital solutions for content management forces entrepreneurs to use traditional "paper" tools or to use USB flash drives, at the same time the efficiency and contact with buyers are lost. Same it is fair also for budgetary institutions — the museums, schools, libraries which are forced to make a start from a cost factor and to refuse innovations. The Lite-version is the product literally created "according to requests of users": we considered basic needs of business including when choosing price policy and also updated functionality.

Complete with Addreality Lite there is also a basic support of the second line, software updating, 10 GB of disk space and 3 GB of traffic on one player. The solution will be available on a subscription since October, 2017. The cost of connection will be from 357 rubles a month.

Inclusion in the Register of domestic software

The Ministry of Telecom and Mass Communications of the Russian Federation included in the register of the Russian software the Addreality platform — software for management of Digital Signage and client analytics. It was announced on August 28, 2017 by developer company of the platform — Addreality. Inclusion of the software product in the register means a possibility of use of a product by government institutions and companies with state participation.

The Addreality platform for automation of Digital Signage and management of marketing communications is registered in the Register of domestic software at register number 3903. As of August 28, 2017, the register includes 3915 products.

In a public sector and the social sphere the platform allows to optimize processes and interaction between the person and the organization. For example, at school the Digital Signage technology can be used for management of declarations and the current schedule on digital screens — not only for children, but also for teachers and parents. In hospital by means of this software it is possible to keep electronic record to the doctor, to show reference content, a detailed plan of the building with routes for physically disabled people.

The Russian developer Addreality already keeps a number of projects in the social sphere. In particular, in a number of the Russian schools, kindergartens, libraries and the museums projects on delivery of the digital training and help content are implemented, screens with broadcast of social and cultural programs are implemented, interactive tables with a touchscreen and museum installations with augmented reality where visitors of the museum can try on, for example, on themselves dresses of different people of the world are set. Within the concept of "the smart city" in June, 2017 Addreality together with the partner equipped railway stations in three cities of Uzbekistan with digital points of communication with visitors.

The state projects — one of the largest points of growth of the Digital Signage market — Sergey Galeyev, the CEO of Addreality noted. — We see the considerable potential of use of technologies of digital communications, first of all, in socially significant projects, the social sphere and state services. Our Russian development is already used in business and is ready to implementation within difficult projects on digitalization of city, educational, transport infrastructures on the scale of the state. Addreality already has an example of implementation of the largest network Digital Signage in the territory of Russia including more than 7 thousand devices within one network in 9 time zones.

Addreality Sphere release

On April 17, 2017 the Addreality company provided updating of two versions of a product – cloud Addreality Sphere and on-premise Addreality Enterprise. Changes affected the main functionality, the interface, management and security.

The latest version of the platform helps to manage intervals of loading of content on digital mediums, up to a total ban on loading, it saves Internet traffic. Restriction of traffic on speed is for this purpose provided.

Directly from a system the administrator can switch on and off any digital medium, reducing costs on electricity consumption. With it warranty operating conditions of the TV-panels which are not intended for work 24/7 are complied and the resource of their matrix is saved. A system will notify the administrator if the digital medium fails or will unexpectedly turn off demonstration of content, and the monitoring system will help to learn about possible malfunctions of the equipment beforehand.

The organization of work with digital content became simpler. In this version functions of creation of content were added:

• optimization of preparation photo and video of materials,
• expenses on installation and imposition.

In a personal account it is possible to configure a display template with XML-data sources to synchronize media images with texts and to generate content automatically. Set of templates is available to all users to the organization of own advertizing campaign. Advanced users can use corporate fonts now and develop interactive applications on the basis of PSD models from Adobe Photoshop. The platform supports target outlines of fonts, their display.

The platform received a number of changes in information security. Each user had own role with the different access levels, the list of administrators can be configured for a large number of the organizations now, measures for prevention of unauthorized access are strengthened.

In addition to internal improvements, the Addreality platform supports service and office commands for state management of power supply and blocking of hardware buttons of professional video walls and other digital mediums from Samsung, LG, Philips and NEC now. All updates of Addreality Sphere and Addreality Enterprise are directed to decrease in total cost of ownership by the solution and expansion of opportunities for digital communications with people, whether it be in shop, bank or educational institution. Sergey Galeyev, CEO of Addreality

2016: Addreality Enterprise

The system of media planning and content management of Addreality Enterprise which far off manages content in the online mode creates the schedule of broadcastings, controls a condition of equipment (including temperature of processors) and also automatically switches on and off devices on the set schedule. The cross-platform program Addreality Player player is installed on all losing devices and controls their full-time employment. Using the visual editor of content of Addreality Designer content managers create interactive advertizing projects for multimedia devices of any forms and the sizes. The platform analyzes audience in real time and targets content on gender and age.

2015

AddReality Sphere release

On December 15, 2015 the AddReality company announced upgrade of a flagship product of AddReality Sphere.

With a release exit creation of projects became available to users to broadcasting on videowalls of any scale.

Screenshot of the program window, 2014

Videowalls of different configurations can be used:

• the uniform big screen made of video walls of an identical or similar format
• creative nonlinear installations.

The image on them remains to the general and can smoothly flow from one part of the videowall on another.

The editor of AddReality Sphere helps with creation of multimedia projects which are reproduced on any modern platforms – devices on the Windows platform, Android, iOS. The project for videowalls can include video, images and other multimedia formats.

At deployment of the device integrate in p2p-network, multimedia servers for such installations are not obligatory. Content of the media project can be changed far off by means of a cloud service.

The amount of similar installations is not limited: AV professional and IT specialists already actively use technology for a design of bank departments, retail stores, restaurants. Videowalls in some projects of our partners implemented on the AddReality platform consist more than of hundred screens. Sergey Galeyev, CEO of AddReality company