Addreality WiFi

Addreality WiFi — the Wi system - Fi - analytics which is the addition to the Addreality platform.

2018: Joint solution Gromvision and Addreality

The Russian developer of the systems of digital communications Addreality and Gromvision system integrator in February, 2018 provided the system of digital marketing for communication with clients in sales points which consists of the systems of video display created by Gromvision, and the Addreality platforms on content management and also the products Addreality WiFi and Addreality Face. Read more here.

2017: Release

The Addreality company, the Russian software developer in the field of Digital Signage and client analytics, released on October 11, 2017 the Wi system - Fi - analysts of Addreality WiFi as addition to the main product, the Addreality system. The solution serves for optimization of advertizing campaigns, creation of omnichannel scenarios and increase in efficiency of the media plan.

According to developers, Addreality WiFi will help to organize offline communication with audience, to analyze it and to provide the plan of optimization of interaction with visitors. A system counts OTS (opportunity-to-see), the average time of contact and frequency of demonstrations of the message to the specific mac-address and also clear measures of conversion — for example as advertizing of an action influenced further movement of the user in shop and structure of its purchase.

Addreality WiFi not only provides access to analytical data on any digital communications of the company in real time, but also optimizes creation and conducting all digital advertizing campaigns, helps to build omnichannel interaction with the consumer, to continue offline communication online — Sergey Galeyev, the CEO of Addreality told.