Russia will provide by Loyalme to L'Oreal services in the field of CRM and Customer Loyalty

On October 11, 2017 the Loyalme company announced the beginning of service of brands of L'Oreal in Russia, having become the first official and exclusive service provider for corporation in the field of CRM (management systems of customer relations) and Customer Loyalty (consumer loyalty).

Gain of the CRM and Customer Loyalty directions is a part of global "digital transformation" of L'Oreal group. Partnership with Loyalme, on expectations of group, will facilitate localization of global strategy and also will integrate separate CRM initiatives, having increased their financial and operational efficiency.

According to the CEO of Loyalme company Konstantin Rodchenko, cooperation with L’Oreal — an opportunity to implement in practice full omnichannel the loyalty program that is a rarity in the Russian market.

digital transformation — one of global priorities of L'Oreal company. We already achieved considerable results in the field of development of e-commerce and efficiency of media investments, the following task — to bring to the new CRM level. When choosing the partner it was important to us to be convinced that the company approaches a question strategically and it is clear sees business results behind mathematical models — Anna Musikhina told Chief Digital Officer L’Oreal.