Loyality X

The resident of an IT cluster of Skolkovo Foundation, the Merkata company which developed "smart cash desk" for retail, Relation Rate company, the developer of a sensing technology of persons, and the Hermes company performing deliveries of convenience goods to several thousands of shops announced the beginning of cooperation.

The parties will combine efforts for creation and implementation in trade of the platform of loyalty of Loyality X which allows "recognize" clients (saving them from need to carry with itself discount cards) and to consider their preferences, addressing with those offers which with high probability will be interesting to them. Information on the buyer will be generated on the basis of the analysis of its profile in social networks, and then to be supplemented on the basis of the orders and purchases made by it. Sellers and cashiers will be able to see history of the buyer on the screen and at the same time to receive recommendations concerning its tastes and requests.

Kushpel Yury, CEO and founder of Merkata company: "The sensing technology of persons integrated into 'smart cash desk' which will bring the loyalty program to new level will become result of cooperation of Merkata and Relation Rate. The phrase 'to you, as usual, latte and croissant' from the seller in coffee shop will cease to depend on his mood or memory. Mechanics of cross-selling and cross-sellings will cease to beat by. Process of purchase will become more convenient and more pleasant for the client, and producers of goods and retail sellers will have an effective instrument of interaction with the buyer. The project opens one more opportunity – we will be able to keep track of efficiency of online advertizing in offline. As the declaration shown to the user with defined the ID mobile phone or the PC with a binding to the profile used by it with the photo in social networks worked, it will be possible to understand when this 'person' comes to your shop or coffee shop behind the advertized purchase".

Fadichev Boris, company executive of Relation Rate: "Shortly we cannot bring the buyer from online in offline and vice versa. And we will precisely know conversion of this funnel. Digital marketing in offline retail are dreams of the leading Internet companies of the world. Dreams which we do by reality".

Special weight gives to the arising cooperation of two IT companies the fact that the impressive group of independent retail entrepreneurs is connected to the joint project connected with automation, face recognition and psychometrics. It occurs thanks to participation in the project of Hermes company – the player in the market of supply of trade enterprises with convenience goods. In plans of partners until the end of 2017 to found operating company which will provide logistic, technology and accounting maintenance of entrepreneurs project participants.