Halchevsky Mikhail

Halchevsky Mikhail

Biography

Mikhail Halchevsky was born in Moscow in 1992, graduated from faculty of management in emergencies of the Moscow State Psychology and Pedagogical University (MSPPU).

Work in advertizing of the beginnings in 2009 at positions of the web designer and contextual placement specialist in the profile agencies Fenix Consult Group and Adway Promotion.

Then directed marketing department in construction business then passed to a position of the top manager on implementation of advertizing projects into the RTB-Media agency where was engaged in pro-grammatical purchases of media stock.

The following place of its work the largest Russian metasearch engine of air tickets Aviasales which invited Mikhail began to head the direction of pro-grammatical advertizing.

2017: The head of department in the OTM Group

On November 28, 2017 the advertizing OTM Group appointed Mikhail Halchevsky the head of new division of OTM controlling quality of traffic and advertizing stock. Mikhail Halchevsky held specially created position of the Head of Department of Internet advertizing in the company. Technical aspects of implementation of advertizing projects, quality control of traffic and advertizing stock of the OTM group, including Video Target companies specializing in pro-grammatical purchase of mobile video advertizing belong to its duties.

Emergence of a new position in the management of group became reply to the requests of brands which in 2017 began to pay special attention to so-called reputation security (brand safety) and also questions of filtering of fraudulent traffic (antifraud). The competence of department of Internet advertizing includes increase in efficiency of campaigns due to planning and control of all process of placement.

"Ultrahigh qualification in work with traffic is extremely demanded, existence of this or that mobile stock stopped being competitive advantage – today it is necessary to be able to work in an outstanding way with it, – the founder of the OTM advertizing group Dmitry Lazarev says. – Tasks of clients become more various, offers from platforms – all detalizirovanny, and people who are able to understand competently all this, in the market are not enough and meanwhile they concentrate not in advertizing agencies, and on side of Internet platforms".

"As, having worked on the party of the agency, the client and publisher, I managed to study from within practically all ecosystem of the market of Internet advertizing, I extremely was interested in the proposal of the OTM group which has a full range of developments in the field of pro-grammatical purchases already today – own DSP-, SSP - and DMP platforms, – the Head of Department of Internet advertizing of the OTM group Mikhail Halchevsky says. – If, having such arsenal at the order, to make everything as it is necessary, then at the exit something extremely interesting surely will turn out. I will try to add the examination and to help children to develop their cool product".