Petrova Irina Anatolyevna

Petrova Irina Anatolyevna

Biography

Kuban State University with a degree in psychology. He has a Ph.D. in Psychology.

In 2005, she began her professional development at Coca-Cola HBC Eurasia, joining the recruitment team in the Moscow region.

In 2006, professional merits allowed her to take the position of recruitment manager in the Moscow region, and later - talent development manager.

In 2009, she headed the recruitment team in the Moscow region at Coca-Cola HBC Eurasia. As a regional HR manager, she was responsible for Urals Siberia and the Far East, and also oversaw HR project the merger of SSN companies Multan in 2010.

Since 2011, she has held the position of business partner for human resources of the commercial function.

Since 2014 - Director of HR at Coca-Cola HBC Eurasia.^[1]

As of December 2017, Irina Petrova is the HR Director of Coca-Cola HBC Russia, where she implemented projects to increase employee engagement, which, according to Tower Watson's global rating, led to an increase in the Engagement Index (SEI) from 65% in 2015 to 91% in 2021.

2022: Director of Organizational Transformation and Personnel, M.Video-Eldorado

On July 11, 2022, M.Video-Eldorado Group announced that the Board of Directors of M.Video PJSC had decided to appoint Irina Petrova to the position of Director for Organizational Transformation and Personnel of the Group. Irina Ivanova, who headed this block earlier, moves to the post of adviser and will concentrate on the company's strategy.

The main focus of Irina Petrova's work in this status was the search and implementation of solutions to accelerate business transformation against the backdrop of current economic changes, improving business practices to increase motivation and involvement of personnel, developing effective cross-functional processes and introducing new performance management models, as well as further developing digital competencies of employees and creating a client-oriented company.

{{quote 'author = said executive director M.Video-Eldorado Enrique Fernandez. |

Irina Petrova, on the one hand, has vast managerial experience in international business, and on the other hand, they will fully share the principles and approach of M.Video-Eldorado, focused on the development of employees, their retention and training. I am sure that a new look and best international practices will allow us to improve current operational processes, become more effective and involve each team member in positive changes. Irina Ivanova, who previously headed this area, will continue to work with me and the management team on the formation of the company's long-term strategy against the background of economic changes in recent months,}}

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