Compass: Discount-BP (CompasBP)

Recently the smartphone replaces more and more long since usual devices and technologies. Both different rewards programs and discount cards which began to be forced out by the mobile applications implementing individual the loyalty program in the companies aimed at work with end customers did not become an exception.

Meanwhile such mobile applications are implemented only in the most advanced shopping centers, retail networks and networks of public catering. But, considering that young people are less inclined to tear off a look from the smartphone screen, it becomes clear that behind this trend the near future. And the company which as soon as possible implemented the "mobile" loyalty program has the best chances of deduction of a young part of the clients. That part which in 5 – 10 years will have the greatest purchasing power.

Supporting this trend, the Kompas company developed the Discount-BP platform entering a line of CompasBP and intended for creation of the mobile applications implementing the loyalty program in the distributed retail chain stores, networks of public catering, etc.

The application is installed on smartphones of owners of the card of the regular customer and has an individual appearance for each retail chain stores.

The basic functions and effects implemented by the platform (in development process of the application it is possible to add additional):

• program "invite the friend";
• a feedback with the client;
• implementation of rewards programs;
• personal account of the client;
• visualization of statistical data;
• geolocation.

It is possible to refer the guaranteed obtaining the following effects to advantages of the Discount-BP platform:

• customer acquisition in groups of social networks;
• operating time of the relevant customer base;
• cost reduction on implementation of rewards programs;
• absolute efficiency of special actions;
• return of clients.

The built-in tools of development provide the shortest time of implementation of the individual loyalty program saving all "know-how" of specific retail chain stores and, as a result, allow to minimize project cost.