Lidskaner

In 2014 the Lidskaner service which helps to find leads (potential clients) in social networks was started. Intent Intelligence Technology is applied in work of these two services.

Lidskaner – service of lead generation in social media which daily analyzes millions of public messages of users in VKontakte, Facebook and Odnoklassniki. Using special algorithms it finds among them such messages in which users write about the requirements or problems and helps representatives of services to find the clients.

2018: The visual analysis of the user content about brands

The monitoring system of social media of YouScan provided in January, 2018 a possibility of the visual analysis of the user content about brands - the tool Gallery allows to analyze visual acceptability of a brand in the YouScan system.

In the current realities most the companies are not able to afford to leave image of their brand because it considerably influences a customer loyalty without control. Now, when communication is actively conducted on social networks where the big accent goes on media content recently, it became important to understand not only that people speak about you, but also as they consume visual content: reaction to an environment, colors, emotions.

YouScan analyzes needs of the clients therefore the tool Gallery was developed. Having opened it, at once it is possible to see those images with mentioning of a brand which gathered the greatest involvement among users of social networks. Thanks to filters Gallery allows to monitor tonality, types of references and sources, and if necessary to estimate a sex of authors and geography of publications.

For example, using the tool Gallery visual content of a brand of Tesla was analyzed: at first sight the analysis revealed nothing remarkable, but adherents of a brand will notice at once that the big share of references is occupied by images with Model 3 in spite of the fact that they are issued small circulation now.