Electrolux Rus

History

2023: Home Appliances Own Brand Launch Plan

In January 2023, it became known that the Russian division of the Swedish Electrolux, which left the country, will launch its own brand of household appliances in the spring.

2022

Samsung's Russian office hired employees of Electrolux, which left Russia

The Russian office of Samsung hired employees of the Electrolux that left the Russian Federation. This became known in early October 2022. Read more here.

Official statement on the sale of Russian assets to Electrolux

On September 2, 2022, Electrolux made an official statement about the sale of Russian assets by local leaders. According to the press service of the Swedish manufacturer of household appliances, leaving the Russian market will cost the company 350 million crowns (about $32.6 million).

As previously reported, Electrolux suspended its activities in Russia when hostilities began in Ukraine. Now Electrolux has decided to leave Russia and transfer the business to local management, selling its subsidiary in Russia, the company's press service said.

Electrolux announced the sale of Russian business

Electrolux says that the military operation in Ukraine and the sanctions imposed on Russia because of it "made the continuation of business in the country impossible," the report said.

The Russian market accounted for about 1.6% of Electrolux and 4% of European sales. The company stressed that the company transferred to management will continue to service all equipment sold earlier in Russia. Electrolux has no production sites in Russia.

As RBC wrote in June 2022, after the departure of foreign companies, sellers of household appliances and electronics faced a reduction in the range. In the network "Холодильник.ру" Electrolux was named among the manufacturers whose assortment has decreased significantly.

In addition to household appliances, Electrolux manufactures professional equipment for hotels, restaurants, cafes and laundries. It is sold under the brands Electrolux, Zanussi, AEG and McCulloch.

Electrolux announced the termination of activities in Russia on July 11, 2022. As the president and CEO of the company Alberto Zanata said then, Electrolux complies with all sanctions and export rules to Russia, but under the conditions of a military special operation it will no longer be able to sell goods in the Russian Federation.^[1]

Reuters: Electrolux Professional to be sold to local top management

In July 2022, Electrolux Professional, an electrical engineering company, will stop working in Russia. The company will sell the Russian business to the top management of the division - Reuters.

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