iPhones.ru

Owners

For January, 2018 the founder Artur Malosiyev, the former commercial director of the project Elena Bogatyreva and the private investor whose name is not disclosed own the iPhones.ru resource.

Performance Indicators

Data of the company at the end of 2017:

• 4.7 million users a month
• Turnover of 50 million rub
• Profitability: 25%
• In the state: 5 people
• Non-staff authors: 5 people

As edition works

In January, 2018 representatives of the editorial office told about that as^[1] edition works^[1]:

Rotation of employees at us is minimized. In a year we are left by at most one person. As a rule, it is the beginner who did not pass test by a multizadachnost, speed of publications and quality of content. Experienced authors are effective, work with us on 5 years. The new employee we can look for half a year. But such person is able to do everything: both updates, and imposition and to write the advertizing text, and even to a photo and video.

Our authors and seylza receive above the market — but they have more responsibility. Their fees are tied to the number of viewings and can differ by 6 times – there are lowering and raising coefficients. The most active authors can earn about 150 thousand rubles a month.

We never bloated staff — aimed at compactness. Now five authors-freelancers and two permanent authors work at the website. 3 more persons are engaged рекламой/креативом/маркетингом/продюсированием – everything, as for customer service. All command is located in small – 70 sq.m – office in BC near the subway Belarusian. We are not going to extend.

We reduce costs at the expense of a multizadachnost of authors. Our employees perform work both maker-ups, and proofreaders. We do not apply for elite knowledge of grammar. The main thing — quickly to issue the interesting text, and it is not terrible to miss at the same time couple of commas.

Hold money in the head — the most important rule of survival of media. We essentially reviewed expenses and we do not divide authors into editorial and commercial. 80% of our command are able to write both editorial, and advertizing texts. For commerce the separate chat of tasks is provided, and process controls advertizing department.

Ours the editorial office and commercial service work in a uniform sheaf. Advertizing department cuts all disputable requests which edition for various reasons will not fulfill — to create false favourites for example.

We suggest clients to come free of charge if something did not work, and we on it put. As a result 40% of regular customers work with us for years.

We quickly found the focus in advertizing: these are materials which explain a product. We began to sell them at competitive price, we show live traffic and we show as the application appears in an appstor top after the publication at us. The giving is simpler, the it is easier to read. You should not overload the website with animation, promo-pages and the moving objects. Not it gives understanding and conversion.

We do not put in SEO and social networks ruble. At the same time we have nearly 50% of direct runs of regular readers, search brings us slightly less than a half of traffic.

The Russian office Apple does not cooperate with us: we take gadgets in other places and we issue reviews without restrictions from the producer. All our attempts to offer cooperation of the company using different channels did not receive the answer, but it did not stop us.

We became quicker than others. We strengthened an author's part, increased the number of editorial articles and began to do reviews of the main technology new products. The subject of technologies is actively popularized now — about them all write, from TJ to Meduza. From here integrally also traffic grows. Our task was not to lose this traffic: it is better to write about technologies, quicker, and more interestingly than the others.

We understood that idle time you rub read. When there is article about the next handle of Xiaomi, it will be read by 50 thousand human. In the comment on it spiteful anonymous authors will come — to criticize the Chinese brand, either to abuse Apple, or to say that we were on sale. And big and difficult longrid about the principle of work of FindFace technology, with the description of internal processes, perspectives, scopes of application, can not notice at all.

We constantly reinvest a part of profit in development: we improve internal mechanisms of the website, we enter new functionality. For example, we improved undressed question-answer, edition answers questions of users of the equipment of Apple. It is much simpler to address us, than in technical support of the company. We do not make long-term global plans because the market and trends constantly change. Now we do not think about new products, the organization of conferences or, for example, about own YouTube channel, but if we feel in it sense tomorrow — at once we implement.

History

2016: Nikita Goryainov is an editor-in-chief, Malosiyev remains a shareholder

In 2016 to devote to personal employment and family there is more time, Artur Malosiyev gave the place of the Chief Editor to the most perspective author of the project Nikita Goryainov, but remained the shareholder.

In 2016 we expanded a range with on what we prepare content, and received the sharp growth of audience. From the highly specialized website about iPhone and Mac we gradually turned into the entertaining website about gadgets and modern technologies, but saved specialization on the subjects connected with products of Apple. As a result we received significant growth of audience (from 3 million to 4.7 million users a month) and a record for all the time of existence of the website — 5.1 million in December, 2017.

2013: Loss of 8 million rubles in Master-Bank

The strongest blow to finance of iPhones.ru was struck in November, 2013: Master-Bank failed. And with it and 8 million rubles on the account. In one day the company was the debtor on salary, lease both before clients – and without ruble for work with contractors. Borrowed several months of iPhones.ru at friends and partners, fought with clients for work on prepayment and agreed with employees on forced delays of salary. From 8 million frozen on the account the company did not see ruble any more.

2010: Income exceeded expenses

In 2010 income of a resource exceeded expenses and the website became full business.

2008: The offshore becomes the owner of the edition

Investors came to the project in 2008 (the company does not reveal shares of investors and their names, according to the Circuit base. Focus, the company registered on the British Virgin Islands became the founder of Ayfons LLC in 2008: Barnet Management Limited — Inc.).

2007: iPhone presentation, growth of audience up to 2 thousand people a day

After the smartphone presentation on January 9, 2007 the resource received new life and 2 thousand visitors. Ayfonomaniya only gained steam, and iPhones.ru in Russia almost had no competitors.

In the first year texts on iPhones.ru were written by Artur and several non-staff authors, and about profit there was no speech also. Advertizing revenues — 2-2.5 thousand rubles a day — came from contextual advertizing in half a year after start, but did not pay back even work of authors.

2006: The ex-maker-up of Moskovskij Komsomolets Artur Malosiyev buys the domain for $2.5 thousand

The website iPhones.ru did not think as media. In 2006 the domain was purchased by the former maker-up of Moskovskij Komsomolets Artur Malosiyev. It was necessary to bargain: the price managed to be beaten down from $5 thousand to $2.5 thousand. Start the project devoted to the gadget which then was not presented yet of Artur Malosiyev the personal interest pushed: the maker-up read about preparation for release of a new product of Apple much and just fell in love with him. Before start of iPhones.ru Artur already created successful online platforms for sale or for development in the most different segments — from a calligraphy to autoclubs. The new website publishing rumors about new products of Apple occupied by the first the empty niche.

Having settled in 2005 the maker-up in Moskovskij Komsomolets, I plunged into the world of the Macintosh. There in edition there were many fans of the equipment of Apple, it is a lot of talk on a usability, but almost all were dissatisfied with the phones. By then Siemens making more or less convenient phones began to be bent and turn out products of more and more settling quality, and chic was considered to come to work with new Motorola Razr V3. Such powerful, thin, revolutionary folding shovel. Each of us carried with himself iPod, could tell long about the next beautiful updating of Mac OS, but all had different phones. Here then in a smoking-room there was also a thought "And that if Apple released the phone …"

There passed some more months, I already worked in Conde Nast publishing house (magazines Vogue, GQ, Glamour, AD). Our diagram was constructed by the principle two weeks we plow as horses and when the magazine appears – we smoke a bamboo. In such breaks there was time to think of the hobbies. I drew the websites, imposed them, optimized – it was my freelance. Then issued me the brand new Macintosh G5 which subdued me the power and convenience of work. The true love soared at office. I remembered a conversation about the Apple phone, began to cut all domains with the word "iPhone" and found out that on iPhones.ru the online store of earphones was located. Wrote to the owner the letter with a request to sell, bargained and agreed on 2000 dollars. Right there lifted the website on iPhones.ru, hung up Vordpress and began to write rumors about phone. Then in the world was all two resources, completely devoted to the nonexistent gadget. I corresponded with owners and we exchanged rumors if found something interesting. Attendance of my website was 20 people a day and I was the first in all searchers on requests "iPhone" and iphone.

See Also

• Media about IT and a telecom (the market of Russia)

Notes