The Globus hypermarket started the loyalty program in a cloud of SAP

On August 16, 2018 it became known that SAP and Globe, the international network of hypermarkets, announce creation in Russia of the loyalty program based on the SAP Customer Experience platform including solutions for management of processing of loyalty, marketing and customer relations in oblakesap HANA Enterprise Cloud (HEC). For August, 2018 40% of all transactions of the Russian buyers are made with the My Globe card. Totally the number of participants of the loyalty program in Russia can exceed 1,200,000 people. Development of methodology of the project and its realization was enabled with involvement of consultants of Masterdata company.

Implementation of the loyalty program took 9 months. For August, 2018 the moment it is successfully started in 9 hypermarkets of network, distribution is until the end of the year planned for all Russian shops.

Our loyalty program integrates work with clients on several directions: bonuses, discounts, savings and actions – that allows us to become closer to our client, to offer him that he wants, having accompanied it with high-quality service. Folker Shaar, CEO Globe

Our project in Globe – SAP implementation in Russia for management of loyalty, the personalized and contextual marketing in a private cloud which provides to our client the maximum level of security and control. In terms of technical implementation Globe created omnichannel approach to communications and automated switching from one channel of interaction to another depending on reaction of the client. Besides, automatic work with prevention of outflow of buyers is configured. Dmitry Krasyukov, chief executive of SAP CIS

The accumulated experience of the Masterdata command in retail helped to implement quickly the loyalty program and marketing based on a cloud solution of SAP HEC. Business processes are automated: data processing of clients, segmentation of the customer base and creation of target groups, trigger communications and also mass advertizing campaigns. The developed omnichannel approach in marketing communications will help to interact effectively with clients and to improve the key economic indicators of business. Maxim Solovyov, managing partner of Masterdata company

Information collected within the loyalty program can be used for the personalized offers to clients and creations of individual conditions for purchase of goods in Globus shops.