DBrief

2018: DBrief representation

On September 14, 2018 it became known that pharmaceutical the retailer "Erkafarm" and Double Data provided the product DBrief for effective management of marketing of pharmaceutical brands. the French The communication group became the strategic partner Publicis Groupe.

The companies connected data on sales on cards of loyalty of pharmacy chain with open data from the Internet on interests and media consumption 2 million clients, using technologies of data retrieval Double Data.

The functionality of a product allows to obtain information on a social and demographic profile of buyers, their media preferences, interests, to select segments for the analysis on a sex, age, behavioural patterns, to analyze competitors and commodity categories.

The solution works at the party of Erkafarm group in a standalone mode, without connection to the Internet and transfer of the confidential personalized information in Double Data, to end consumers or the third parties. All information is displayed in the aggregated type, without an opportunity to identify an individual client.

"According to the research Nielsen, 75% of marketing specialists are recognized that they experience difficulties at the proof of return of investments into marketing and calculation of ROI: are not sure of efficiency of advertizing channels, have no sufficient data about the clients and cannot connect each marketing action with sales. We create a product which will be able to solve these problems and to make advertizing not an expense item of the organization, and investment with measurable result[1]. Maxim Ginzhuk, CEO of Double Data

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