Nielsen Holdings is the global company measuring instrument providing data and marketing information in the industry of convenience goods, media measurements and researches of consumers. Offices Nielsen are more than in 100 countries of the world, the staff exceeds 56 thousand people (data for the end of July, 2017). In 2016 the American association of marketing awarded Nielsen the first place in the list top-50 the marketing companies in the USA.
History
2020: Sale of division of marketing researches of Nielsen Global Connect for $2.7 billion
At the beginning of November, 2020 Nielsen Holdings announced sale of the division of Nielsen Global Connect which specializes in marketing researches. The transaction is estimated at $2.7 billion Read more here.
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