Nielsen Connect

2018: Details about the solution Nielsen Connect

On November 19, 2018 the companies Nielsen also Microsoft published details about the developed solution for managements of corporate data Nielsen Connect using possibilities of the intellectual cloud platform Microsoft Azure.

In the conditions of quickly changing market of Microsoft and Nielsen together help the companies working in the field of convenience goods (FMCG) and retail to develop and implement innovations within the open environment of data.

According to developers, Nielsen Connect inspires the companies to derive more benefit from the available data and shows need of reconsideration of strategic approach to their use. Using profound analytics and intellectual services on the basis of Azure, Nielsen Connect helps the companies to integrate data arrays easier to reveal the arising trends, to define performance concerns and quicker to work when opportunities for growth and development appear. The platform allows clients to use data as a corporate asset in all divisions of the organization.

"Data of Nielsen represent an important corporate asset along with employees and products. Our main task – to be convinced that clients use the data most effectively for what Nielsen together with Microsoft destroy the obstacles existing in this area. Creating really open global environment for cooperation, we help to review the industries of retail the developed approach to use of data. The created system induces the companies to develop and be beyond simple information management. Acceptance of complete strategy of use of data will be the only way to achieve success in the field of retail and FMCG". John Tavolyeri, the president of Nielsen on work with a vertical of FMCG in the USA and the global president on technologies and transactions

"Destruction of barriers between consumer and operational data, necessary for receiving important analytical business outputs should become the first crucial step to digital transformation, especially for retailers. As sales in retail happen where there are buyers and when they wish, Nielsen Connect provides high reliability, allowing to work continuously and on a global scale". Dzhadson Altkhoff, executive vice president of Microsoft Worldwide Commercial Business

According to the statement of developers, the Nielsen Connect platform uses the biggest of available amount of data in the field of FMCG. It gives the chance to the companies to analyze and better to understand market processes, assessing a situation from several points of view. Deep media and consumer measurements of Nielsen (including the cross-platform media data given from outlets, consumer panels, sources of e-commerse and points of sale of fresh products) are integrated with a large number of other sources of information, including data directly from clients and partners of Nielsen Connect. Handbook data of Nielsen which help the companies to obtain solid and structured information about sales allow the Nielsen Connect system to simplify data integration from different sources and the countries. Thanks to the open and flexible platform working at Microsoft Azure, clients can get easily through API and drivers an information access which will be useful to implementation of own technology strategy.

For November, 2018 the joint solution of Microsoft and Nielsen is already available. It will work as the universal platform shop for creation of scalable high-performance environments of data thanks to what the companies will be able quicker to achieve results, developers consider.