Accenture tsifrovizut financial market of Kazakhstan

The Accenture company announced on November 21, 2018 development of the concept of a financial marketplace by specialists of the company for the International Financial Center "Astana" (IFCA). This tool will become one of the main elements of development of a financial system of the republic.

MFTsA is created as a key link in a financial system of the macroregion integrating Central Asia, the Caucasus, the Middle East, the Western China, Mongolia and a number of the European countries. MFTsA should become a point of an output to the market of Kazakhstan of modern financial instruments and services for interaction of the companies, the population and the state.

Accenture was faced by a task to develop the optimal concept of a financial marketplace in relation to realities of Kazakhstan. Traditionally the financial marketplace was understood as digital service which can provide to consumers financial products from several players of the market, but the final concept left much further classical understanding of the financial aggregator.

Specialists of Accenture and team of experts of MFTsA carried out the analysis of financial market of Kazakhstan and customer needs, having revealed high demand of the platform of a financial marketplace and having defined the main target client ways relevant for end consumers (types of financial services and the main areas of their consumption). On the basis of collected data the concept of the solution was developed.

The developed platform will be implemented in the concept of the universal aggregator of financial products with ability to integrate into any existing or future frontal platforms, whether it be e-commerce portals, product marketplaces, messengers, social networks, etc. Will integrate the solution in itself the financial infrastructure services existing in the market of Kazakhstan, such as user identification, a payment system, risk assessment of the borrower, etc. Thereby the marketplace implements de facto the infrastructure financial service integrating and standardizing the existing and future financial services, platforms of consumption of these services and infrastructure services through the API.

The main feature of the project - need to be built in seamlessly the existing financial system of Kazakhstan so that to save demand and functionality of all existing products and services. After project completion global upgrade of an ecosystem of the financial relations with expansion of the existing opportunities for the population and business existing in the country will be made.

The project took about 5 months. It was implemented by the Accenture command as a part of 8 specialists. After delivery of the concept to the customer was the road map of development of a marketplace for the next 3-4 years is developed.

"When developing an ecosystem of similar scale - with a scope of the whole country, - it is important to find mechanics of embedding of services in everyday life of consumers. Approach to design of the solution in which the person is regarded as of paramount importance gives guarantees that you receive traffic. People will inevitably reach your service, and if it gives notable conveniences, you with guarantee receive conversion. We managed not only to find necessary mechanics for individuals in this project, but also "perepridumat" schemes of their interaction with small and microbusiness. What will allow to attract in addition in digital economy up to 23% of the population of the country occupied in this sector of economy". Larisa Malkova, the department director "Digital solutions", the head of practice of Digital delivery in Accenture Russia