Everpoint: MSP business navigator

The MSP business navigator is the free geoinformation service for entrepreneurs developed based on the multifunction EverGIS web platform for the help of MSP Corporation in questions of support of beginners and the acting entrepreneurs.

2018

At "MSP Business navigator" — 450 thousand users

According to Everpoint for November, 2018, for incomplete two years used MSP Business Navigator service about 450 thousand users among whom — more than 270 thousand Russian entrepreneurs. By the standard business plans developed by service bank loans are already issued.

Mobile applications: "MSP business navigator" and "MSP Navigator. Support measures"

For November, 2018 work with "MSP Business navigator" is available also to mobile devices. As service helps both to the acting, and beginning entrepreneurs, including youth, MSP corporation made the decision to separate functionality of service for mobile devices into two parts. The Everpoint command together with partners in mobile development of MobileUp implemented the ideas of MSP corporation in the form of two mobile applications: "MSP business navigator" and "MSP Navigator. Support measures". One helps including to the beginning entrepreneurs with calculation of approximate business plans, the analysis of market niches and competitors, selection of premises, and another is relevant for the acting businessmen who look for tools for development and support of business.

"MSP business navigator"

The MSP Business Navigator application will prompt how to create the standard business plan. The huge data array is the cornerstone of calculations: for November, 2018 it is experience of 5000 successful companies of small business (and it is 103 types of business) from 172 cities of Russia and also real data on consumption of certain goods and services. All information is regularly updated.

To calculate the approximate business plan in the application, it is enough to specify only several parameters: city, type of business, market niche, loan demand, form of business of future business (SP or Ltd company) and system of taxation (STS 6, OSN, USN 15, PSN).

On the basis of the entered data the entrepreneur will obtain analytical data using which will be able to estimate prospects of the case. All information is output to the card, on it it is possible to study in more detail competitors and also to pick up available commercial and state real estate. Information on objects is provided in a type of cards, and the user can save them for himself and also supplement with photos and notes (in the web version of Business navigator of such functions is not present). In addition, in the application the user can study information on potential, implemented by competitors and unrealized demand, about the approximate scale of business (the area or as, for example, at the dental center — quantity of chairs).

(Or web versions of a system) "MSP Business navigator", the standard business plan will become result of work, as well as in the web application. The application will calculate everything and will issue it for only several seconds, it will be created on the basis of indicators of the market and practice of business, in accordance with the legislation of the Russian Federation. In one document the application will collect the following data: a payback period and volume of investments, approximate income (profitability of sales as a percentage, profit and revenue per five years), information on the credit (if it is necessary), on location of a business point, on the number of potential buyers (inhabitants and office employees). The application will also offer the concept of business: range, operation mode, business model and key factor of success. This business plan can both be saved in a personal account, and to export to send by mail or to share on social networks. Such standard business plan created by mobile application is adopted for consideration of requests for the credit by banks — partners of MSP Corporation.

"MSP navigator. Support measures"

In turn, application "MSP Navigator. Support measures" it is expected experienced entrepreneurs who want to expand the business. It helps to find data on financial and about information and marketing support and also about franchizes — it is necessary to select from the application the city only. All information is regularly updated.

Data on a financial support include data on a financial infrastructure and on credit programs, about leasing and microfinance institutions and about guarantee funds. It is possible to bring data either to the card, or in the form of the list. Also the application allows to look for information on credit programs, having set additional parameters — the interesting banks and the amount of crediting. In each offer of bank the amounts of the issued means and an interest rate will be specified.

Information and marketing support includes data on consulting (the centers of support of an entrepreneurship, etc.) and property (co-workings, technoparks, business incubators, etc.) city infrastructure, about MFC and about the export centers. Also in the application there is information on the state support of small business and on programs which integrate small business with the largest companies ready to open new points through the whole country.

And for entrepreneurs who want to open a business point on a franchize in the application there are information cards in which the franchize cost, the amount of investments, a payback period, the number of personnel, a royalty, quantity of points, the minimum area and also contacts of the employee of the company with which it is possible to discuss parts is specified.

Work in the MSP Business Navigator system

Both the beginning entrepreneurs, and the acting businessmen can use service. It is possible to work with "MSP Business navigator" in the browser and in mobile application. Receive the detailed standard business plan perhaps after accomplishment of 5 simple steps.

The user needs to select the city in which it is going to open or develop business. Further depending on initial opportunities of the user (the beginner, the entrepreneur with the start capital, the experienced entrepreneur) one of 103 industry concepts of business is selected, the amount of the start capital is defined.

In service there are integrated cards which range the territory of the city on attractiveness for opening of small business. The user finds the list of demanded types of business in the selected area.

For entrepreneurs with the start capital the amount of investments becomes a starting point. The user specifies the investment volume which is ready to enclose in new business. Depending on the set digit a system creates the list of concepts of business.

The entrepreneurs who already have experience in a certain sphere and aware what business interests them, select options from the provided directory.

The next step — the choice of a location of business. At this stage cards with layers where potential competitors and a real estate, available to lease or purchase, are provided are available to the user. Among them there are commercial, state and municipal objects. The business navigator shows structure of consumers of business in the selected territory and also their average expenditure for different goods and services.

For providing information as basic cartographic substrates to a system cards 2GIS, a uniform electronic kartoosnova of the Russian Federation (Rosreestr), the Спутник.ру cards (Rostelecom) and Yandex.Maps (the scheme and a hybrid) are used.

The user selects the area and a point which is most interested him, studies auxiliary layers and estimates the adjacent territory. Further a system builds zones of influence and the competition, executes calculation of a free market niche, estimates competitive environment, separating potential competitors into direct and indirect, network and not network. The navigator can also warn about unprofitability of business in the selected point. Certainly, the entrepreneur can change her location at this stage.

"MSP business navigator" allows to study additional characteristics of a market niche in the location selected by the user. At the disposal of users information on structure of constantly living population and a day pedestrian flow (office employees) and also on structure of consumption of specific service or goods. For example, indicators of the average check of consumers, the number of office employees and business centers and, of course, information on the income of potential clients will be interesting to the entrepreneurs opening public catering points.

After assessment of potential locations and clients for business the user passes to settings of parameters of business: form of business and system of taxation. He can also specify whether the credit or a loan is required to it. Geomarketing service automatically creates the detailed standard (approximate) business plan taking into account all necessary indicators. It is available to downloading in formats PDF and Excel. The user can send the received document PDF without introduction of changes to bank as a part of the loan application in "MSP Bank" on favorable terms.

Description

Service calculates and creates the standard (approximate) business plan for entrepreneurs and for those who dream to open the case.

For November, 2018 "MSP Business navigator" using the analysis of the geoattached data allows to find the best place for opening of business and will automatically calculate the approximate business plan. At the same time industry accessory of business, a market niche, a competitive environment, characteristics of demand and supply in the selected territory, available objects of commercial, state and municipal real estate for business placement is considered.

Service allows entrepreneurs to use modern instruments of geomarketing independently, without attracting expensive specialists. The ready standard business plans created by means of "MSP Business navigator" can become a basis of a startup or will help development of already existing business. Business plans are taken cognizance by banks — partners of MSP Corporation.

As of November:

• The project is available to users from 172 cities of Russia — all this the regional capitals and the cities with the population more than 100 thousand human.
• 103 industry concepts of business are available to calculation of the approximate business plan.
• 450,000 users used service from the moment of its release.
• The business plans calculated using "MSP Business navigator" are accepted by partner banks of MSP Corporation for issuance of credits.

On the map of each city thanks to integration into the public cadastral map of Rosreestr it is possible to study borders of the land plots and information on them. It allows to obtain up-to-date information about the cadastral cost of sections, about pattern of ownership, about the area and about other characteristics.

Using analytical algorithms a system in real time estimates attractiveness of the selected district of the city for opening of business on the basis of constantly updated array of the checked data. As a result entrepreneurs receive the ready standard business plan which is developed according to requirements of the Russian banks (to industry business plans). With this document the entrepreneur will have more chances to obtain a bank loan in "MSP Bank" on favorable terms.

Analytics of "MSP Business navigator"

The user can get acquainted with detailed analytics of goods and services in regions and the industries. The analytics is presented in the form of the simple diagrams and charts reflecting data of panel and marketing researches of consumer preferences on 1,200 goods and 293 services in different territorial cuts.