Federal corporation on development of a small and medium entrepreneurship (MSP Corporation)

2018: Application programming "MSP Navigator. Support measures"

In 2018 the Everpoint company created "the MSP Navigator. Support measures" — directory mobile application for representatives of small and medium business which selects tools for development of the case. It is expected experienced entrepreneurs who want to expand the business and helps to find data on financial and about information and marketing support and also about franchizes.

The application allows to look for information on credit programs, having set additional parameters — the interesting banks and the amount of crediting. Information and marketing support includes data on consulting (the centers of support of an entrepreneurship, etc.) and property (co-workings, technoparks, business incubators, etc.) city infrastructure, about MFC and about the export centers. Also in the application there is information on the state support of small business and on programs which integrate small business with the largest companies ready to open new points through the whole country.

In 2018 the application became available in App Store [1] (link) and Google Play [2] (link).

2017

Development of mobile application "MSP Business navigator"

Mobile application "MSP Business navigator" is developed by Everpoint together with MobileUp by request of Corporation on development of a small and medium entrepreneurship. This geomarketing mobile application is intended for creation of the business plan.

The basis of the application was formed by experiment of 5000 small businesses in 103 directions from 172 cities of Russia and also regularly updatable data about consumption of different goods and services in certain territories.

The service allowing to obtain analytical data according to which it is possible to estimate prospects of potential business became a result. It is possible to see information on the card, in the same place it is possible to study information on potential, implemented by competitors and unrealized demand, about the approximate scale of business. The application also offers the concept of business: range, operation mode, business model and key factor of success. This business plan can both be saved in a personal account, and to export to send by mail or to share on social networks.

The application is available in App Store [3] (link) and Google Play [4] (link).

Development of MSP Business Navigator service

The Everpoint company developed in 2017 geomarketing service "MSP Business Navigator" for the help to the MSP corporation dealing with issues of support of beginners and the acting entrepreneurs.

Prerequisites

The Corporation came to a conclusion that at a set of measures of support of small and medium business a considerable problem remains the lack of available tools which would help entrepreneurs with their daily work - to estimate influence of location on success of business, to calculate potential revenue, to define demand, the number of competitors in the market and many other things. Information about consumer preferences in the market or is almost absent, or its cost is too high for the beginning entrepreneurs.

Project Progress

The project started in 2016. The basic principle of the MSP Business navigator is focus on requirements of entrepreneurs. For development of methodology of calculation of business plans the working group of representatives of banks, business communities, entrepreneurs of the different directions of business was created. It included representatives of business public associations of entrepreneurs (OPORA of Russia, Business Russia, CCI, RUIE), the agencies of strategic initiatives, bankers associations. With their help parameters and types of the most demanded businesses which are included in the MSP Business navigator were selected.

Service is developed based on the multifunction EverGIS web platform. It helps in search of the most attractive location of future business with the specific city. Considers industry accessory of business, a market niche, a competitive environment, characteristics of demand and supply in the selected territory, available objects of commercial, state and municipal real estate for business placement. Service allows entrepreneurs to use modern instruments of geomarketing independently, without attracting expensive specialists. The ready standard business plans created by means of "MSP Business navigator" can become a basis of a startup or will help development of already existing business. Business plans are taken cognizance by banks — partners of MSP corporation.

To make service universal, the simple and user-friendly interface of a resource which did not require special computer knowledge was offered. Users just were offered to select a type of business, to put a point on the map and to receive assessment of demand and supply (competition), information on the available real estate, to calculate the approximate business plan. For work on smartphones two mobile applications were released.

Results

Since the beginning of work in a system more than 1.3 million users were registered, and the number of unique visitors of the portal exceeded 3.2 million people. A system covered 85 regions of the Russian Federation, 172 cities with population more than 100 thousand people.