Safonov Oleg Vyacheslavovich

Safonov Oleg Vyacheslavovich

Career

For February, 2018 - the CEO CMD-Soft.

For August, 2019 - the Chairman of the board CMD-Soft.

Quote

Our company was created in 1995 for the purpose of development of IT solutions for financial institutions and professional participants of security market, and since 2003 as the partner of Microsoft corporation we are engaged in development of front office solutions and CRM systems for banks.

Now we offer services in business process automation and customer relationship management on the Microsoft Dynamics CRM platform, on creation of corporate portals and workflow automation based on Microsoft SharePoint, on integration and development of specialized solutions.

Leaders of our portfolio are the solutions constructed on the Microsoft Dynamics CRM platform: "CMD-Soft: The credit front office based on Microsoft Dynamics CRM", "CMD-Soft: Mortgage lending based on Microsoft Dynamics CRM", "CMD-Soft: Corporate business of bank based on Microsoft Dynamics CRM".

If earlier banks thought more of how to automate a back office or a banking system, then now these tasks are generally solved. And increase in business performance is closely connected with quality of automation of the front office, a lot of things depend on the clearness of customer interaction. And all this is understood. Earlier, at the beginning of the 2000th years, the CRM system were purchased generally for increase in efficiency of sales and marketing, but the trend is obvious now - customers need complete front office solutions which are allowed to automate all chain of work with the client.

Therefore we decided that developments which we do should be beyond the front office in usual understanding of this determination. For example, the functionality which traditionally belongs to functions middle-and a back office is built in our solutions.

I think, here it is necessary to tell about the platform at which we work.

The last several years the Microsoft company very actively develops the Microsoft Dynamics CRM system, in April of this year there was a version of CRM 2011. Now is the high-performance system of the Enterprise level which is effectively working at the number from 5 to 150,000 users.

One more important feature of this platform is that development of industry solutions and setup for tasks of the specific customer is expedited very much and with the minimum project risks.

What, in my opinion, it is attractive by Microsoft Dynamics CRM? First, the standard functionality of CRM is put here - it is a card file of clients, planning and control of customer interactions, the module of marketing, aftersales service. On the other hand is a platform designer for creation of solutions which includes tools for adding of new objects, for creation of convenient screen forms. The value of these tools is that it does not require special training of specialists. Everything becomes in the visual environment. Setup and completion of solutions is available to the normal "advanced" user. Our many customers, after received a system and began to use it, perform further development of the solution independently.

From this point of view the Microsoft Dynamics CRM platform turned out so successful that the fields of its actual application far went beyond a classical CRM system and will include automation of functions not only the front - but also middle-and, partly, a back office of bank. One case when the solution is from scratch developed by a programming team, and absolutely another – when the platform solution is used and the most part of implementation comes down to setup. As the setup environment visual, we model practically at once in it screen forms with which the end user will work. Showing them to the customer at the earliest stages of approval of requirements, we find mutual understanding significantly easier and considerably we reduce risks of errors of incorrect understanding of requirements and expectations of the customer. Process of prototyping goes very quickly.

A system turned out so convenient in setup that occasionally customers asked to implement us in it functions which are built usually in a banking system, for example, calculation of the payment schedule. It turned out that to implement or change this or that functionality in the core banking system more difficult and longer. It says about flexibility and convenience of the platform.

Thanks to platform opportunities we quickly enough solve tasks which for us are set by bank – automation of all processes from the first address of the client before maintenance of the client and the organization of work with problem debt. The solutions developed on Microsoft Dynamics CRM cover all front office processes and give the chance to receive the general portrait of the client even if in bank several accounting systems are used.