ePN e-Commerce Partners Network

ePN (e-Commerce Partners Network) — the advertizing network with payment for action (CPA marketing) entering into FIX group.

ePN main activity — monetization of Internet traffic and also creation of advantageous conditions for online purchases.

ePN integrates in itself own cashback service of ePN Cashback about more than 3 million users and a partner network in which more than 400 thousand webmasters from whom more than 10 thousand promote products of clients of ePN are registered.

History and performance indicators

2019: Growth of a goods turnover by 64%

As of January, 2019 for all the time of existence through a system it was sold goods more than for 57 billion rubles and more than 3.5 billion rubles of a cashback and web masterful remunerations are paid.

At the end of 2019 the goods turnover through a partner network of ePN in the Russian e-commerce segment grew by 64% in comparison with 2018. Traditionally traffic of buyers and for AliExpress — growth by 27% in comparison with last year grows. In general on a partner network of analytics recorded growth of the amount of purchases by 33%.

In 2019 visitors of online stores made 56.5 million purchases through according to links of a partner network of ePN. This indicator is almost twice more than data of 2018 (37.9 million purchases). However in 2019 the downward tendency of the average check was shown with a growth of number of purchases. According to experts, such dynamics is connected with active transfer by buyers of the daily small purchases to online. In comparison with 2018 the average bill decreased by 11%. If in 2018 fans of online shopping spent on average 704.71 rub, then in 2019 the amount of purchases averaged 629.8 rub.

The Russian segment of the market of e-commerce in ePN service in 2019 showed dynamic growth — analysts of ePN recorded increase in volume of purchases by 166% in comparison with 2018. Users began a thicket to buy in domestic online stores. So in 2018 according to affiliate links of ePN in the Russian segment 1.8 million purchases were made. In 2019 the indicator exceeded 4.8 million purchases.

However and in the Russian segment of the market the average bill at the end of year was reduced — by 38%. In 2019 on average buyers spent 1,513.99 rub. In 2018 the average bill was at the level of 2,450.32 rub.

Analysts of ePN submitted also statistics on channels of traffic in service. According to the company, social networks and messengers became the most influential channel — 42.8% of all traffic are the share of this category. Via the websites with reviews of goods 22.8% of users got to service. YouTube was selected in separate category — the affiliate links placed in videos brought the companies of 12.3% of traffic.

The most popular categories of purchases at the end of 2019 appeared: home appliances, electronics and gadgets, services for travel (hotel booking and apartments), goods for sport, healthy nutrition and dietary supplements, clothes. In top-10 the most popular shops and services entered: AliExpress, Mvideo, Booking, Beru!, Banggood, eBay, Eldorado, iHerb, Sportmaster, Lamoda.

Ekaterina Dontsova (Solyagina), operating officer of a partner network of ePN (e-Commerce Partners Network): "In 2019 we carried out large-scale rebranding a cashback service, now the partner network continues work on the ePN brand, and the cashback service is already known as Backit. This solution brought to service growth of traffic by 17% in the first month after start of a new brand. In 2019 we experimented with new formats and tools, for example, the first in the market started a joint cashback — the special section on our website, with an additional cashback at achievement of necessary number of participants of joint purchase. We hope that 2020 will be also positive and successful. We intend to continue to develop offline - a cashback and already started partnership with the large producer of Evalar dietary supplements and the producer of toys and board games of Hasbro. Users will receive a cashback for goods of data of producers having scanned the QR code from the check of purchase in the application of Backit service" According to ePN, on average on long holidays and days off consumer capability of Russians grows almost twice. The long days off positively influence development of online shopping and on average increase sales by 60% for each day off.

2018: Growth of turnover of ePN Cashback service by 30%

On March 26, 2019 a partner network and a cashback service of ePN announced results of 2018 and told about a sure trend of growth of key indicators.

According to analytics of SimilarWeb service, in the second half of 2018 the average number of unique users a cashback services increased by 6.5% and was 20 million people a month. Still remain market leaders a cashback services of ePN Cashback and Letyshops. The peak of attendance traditionally falls on November, the period of grandiose and popular sales, such as 11.11 (Day of the Bachelor) and the Black Friday. In November, 2018 visitors of the websites a cashback services were 32.4% more — more than 26.3 million unique users.

The average bill of purchase with use a cashback service grew by 20% and was 690.8 rubles. The highest average bill in shops of category 'Travel' — 21,247 rubles. On the second place — shops of the equipment with the average check of 17,916 rubles.

In total in 2018 through ePN Cashback 35 million purchases with a cashback were made. The general turnover of service grew by 30% and made more than 370 million dollars.

Ekaterina Solyagina, operating officer of a partner network and cashback service of ePN (e-Commerce Partners Network): "If 3 years ago only looked narrowly and treated an opportunity to return money for purchases with mistrust, then obtaining the maximum benefit now — a general trend in the field of Internet commerce. And to save a cashback as a method on online purchases, is at the peak of popularity. In 2018 we continued the period of active growth. In addition to the most profitable rates for purchases in online stores, we left in offline retail. Now our users can receive a cashback and for offline purchases. Certainly, we are not going to be satisfied with what has already been achieved and actively we work on expansion of functionality of our service".

2013: Creation of the company

The ePN company was founded in 2013. Works in the field of CPA marketing in Russia and the CIS.