Russia's largest fertilizer producer Akron has developed and implemented a CRM system to replace SAP

2024: Development of own CRM system instead of SAP software

The largest RUSSIAN FEDERATION fertilizer manufacturer "" Acron has developed and implemented its own CRM system in return. software SAP The company told about this in early March 2024.

As CNews writes with reference to Alexander Lebedev, vice president for commercial activities in the domestic market and agricultural projects of the Akron group, the company's specialists in the framework of the new IT project not only repeated the functionality of the SAP system, but also improved the architecture in accordance with the needs of customers.

𝓲

Unsplash

A convenient and reliable solution made it possible to save all previously accumulated data, integration and, which is important for the continuous work of specialists, is the usual functionality of the interface, he said.

The CRM system launched in Akron creates a single information field for all customers, orders, sales funnels and the status of company shipments. The software is based in the group's own data center. Each transaction enters the system at the time of the transaction, which allows you to track its role in the total income of the company without waiting for the end of the reporting period. The refinement and support is fully carried out by the company's IT team.

Akron created and commissioned a unified customer relationship management system, which replaced the Sales Cloud cloud platform. Previously, other large companies used, including ALROSA"," Aeroflot"," Gazprom"," RUSSIAN RAILWAYRosatom"," "," "Rosneft and Sberbank ", "but Transneft after the termination of SAP in the Russian market, Russian corporations began to actively switch to domestic CRM systems.

As for Akron, by March 2024, the group also plans systems for freight management, credit limit control and expanded BI analytics.^[1]

2019: Creating a Unified Customer Experience System

January 30, 2019 SAP CIS announced that "" Acron will create a single system for working with customers on - SAP Cloud for Customer cloudy versions. SAP CRM

During the project, disparate databases will be consolidated into a single information field, where data on all customers, orders, sales funnels and the status of company shipments will become available. Each transaction will enter the system at the time of the transaction. This will allow you to track its role in the total income of the company without waiting for the end of the reporting period. In addition, top management will be able to receive detailed information about all sales at any time. In addition to the classic goals of the CRM system, the company will work to see reporting for decision making in comparison of real indicators with KPIs.

author '= Dmitry Pilipenko, Deputy CEO of SAP CIS ' Reports will be generated based on data received in the system. With this approach, a person's participation in "putting numbers" is minimized, and the degree of trust in the information received is 100%. In addition, the system provides the possibility of online data analytics with detailing to specific indicators in online mode.

Akron Group plans to create a unified system for all sales divisions, including the USA, France and other countries.

Notes