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Aktivs
Performance indicators
2021: 2nd in US sales: $24.3 billion
2020: Revenue - $26.5 billion
History
2022
The new owners of Starbucks in Russia have become known
In mid-July 2022, buyers of the Russian Starbucks business became known. Co-owners of the coffee chain are restaurateur, founder of Pinsky & Co Anton Pinsky, Timur Yunusov (Timati) and the Sindika company of Senator Arsen Kanokov. Read more here.
Liquidation of a legal entity in Russia
On May 23, 2022, it became known about the final departure of Starbucks from the Russian Federation. According to Kommersant, the network will liquidate its Russian legal entity Coffee Siren and begin to lay off staff. It is noted that the dismissal process will stretch for three months. The company promises to pay salaries to employees for six months and help them switch to a new job.
In March 2022, the coffee chain temporarily suspended work in Russia, the import of raw materials into the country, and also closed the cafe. Starbucks made such a decision in connection with the Russian military operation in Ukraine.
Our partner Starbucks agreed to immediately suspend all operations in Russia and will support almost 2,000 employees in Russia whose livelihoods depend on Starbucks, CEO Kevin Johnson said on March 8.
The company's staff in Russia by May 23, 2022 totaled about 2 thousand people. The chain included about 130 coffee shops that were owned and operated by a licensed partner.
In Russia, Starbucks was developed by the Kuwaiti Alshaya Group. The first Starbucks in Russia opened in 2007. Alshaya Group in Russia also develops Victoria's Secret, Mothercare, The Body Shop. By the end of May 2022, these stores are also closed.
Earlier, McDonald's also announced the closure of 850 restaurants in Russia, and subsequently announced the sale of the business. In the owner of KFC and PizzaHut - Yum! Brands - announced the suspension of investments in Russia. The company will direct all profits from work in the country for humanitarian purposes.[1]
2020: Closing 400 coffee shops and betting on orders in the app
In mid-June 2020, Starbucks announced the closure of hundreds of coffee shops. The company decided to bet not offline, but on orders in the application. This strategic shift was a response to the changed behavior of consumers during the COVID-19 coronavirus pandemic.
The company said it was closing up to 400 locations in the United States and Canada within 18 months, while expanding jobs to receive and deliver orders. At the same time, Starbucks intends to open about 300 new points that specialize in sales and delivery.
Starbucks said the changes are designed to "improve customer experience, expand the company's retail stake to trade and deliver profitable growth going forward." The company noted that the re-evaluation of the strategy began even before the COVID-19 pandemic, since customers in large cities were already more likely to order coffee on the go.
 | We were already thinking about what our future would look like, "says a Starbucks spokesperson. - The COVID-19 pandemic has only accelerated the transformations we originally planned. |  |
The company said the new Starbucks Pickup stores will be better equipped to serve customers "on the run" and will limit the number of visitors to the cafe.
| | We plan to eventually have traditional Starbucks cafes and Starbucks Pickup locations in every major U.S. city, the company said. | |
Starbucks confirmed that in June it reopened 95% of its cafes in the United States after closing in conjunction with the pandemic. It is known that the company's sales fell by 43% in May 2020 compared to the same month in 2019. The April annual decline in sales was even more pronounced. However, the company believes the new business strategy will help smooth out those losses.[2]
2019: The price of coffee in different countries of the world
Notes
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