Informatica Customer 360 Insights

2019: Start of the solution Customer 360 Insights

On June 21, 2019 the Informatica company announced product availability of Customer 360 Insights — solutions for client analytics with artificial intelligence. The solution connects client data at the corporate level to provide the personalized customer interaction.

At the heart of Informatica Customer 360 Insights — artificial intelligence technology, machine learning, graph databases. It simplifies and accelerates transformation of data in information on which basis it is possible to act on advantage of business.

Customer 360 Insights connects separate data on clients of the company from a set of resources. Among these resources: social networks, chats, log of the systems of call center, applications of electronic trading, contracts, analytical data storages. Customer 360 Insights synthesizes all these data in the uniform generalized understanding of the client. Then this understanding enriched with deep analytics can be used in real time, told in Informatica. Thanks to graph technology, the solution finds complex couplings between people, households, products and services and manages these communications.

According to developers, such insights provide business initiatives with thought more over context. What, in turn, allows to improve personalisation of the marketing companies, omnichannel, compliance to requirements of the legislation. Also these insights enrich analytics of the next generation which is used by business to define risk of outflow of clients and to find weak points in the scraper of digital interaction of the client and a product.

In the market of Russia and the CIS it is possible to purchase the solutions Informatica through DIS Group company.

The solution will become available in the Russian market until the end of the year — Mikhail Komarov, the area director of Informatica in DIS Group told. — The management of many companies begins to understand, are how important given for implementation of innovations, analytics and search of new opportunities of development. Also they begin to understand the value of data, so far as concerns the choice of the following best offer for the client. Management of client data and their analysis in the mode of the single interface will open large-scale opportunities before the Russian business.