Citymobil, RideBar, Mars and PepsiCo started a minibar in the taxi

On July 16, 2019 the Citymobil taxi aggregator in partnership with a startup of RideBar and Mars Inc companies. and announced PepsiCo start of the joint project — on installation of mobile online stores in the Moscow taxi.

Passengers can already purchase drinks and snacks in insides of the Citymobil cars. Moscow became the first city in Europe where such option is available. The equipment for sale of products in the taxi is installed already in 7 countries: USA, UAE, China, India, Indonesia, Singapore and Australia. For example, in the USA in two years of existence of the project more than 20,000 drivers joined it, about 2 billion orders are made, and earnings of drivers made 5 million dollars.

Drivers Citymobil will draw interest with each perfect user of purchase, thus, the similar mechanics will allow taxi drivers to increase income.

On start of the project water, carbonated and energy drinks, chewing gum, snacks, chips, chocolate and also wet towel wipes will be available to passengers to purchase. For purchase of goods the consumer needs to enter number of the boxing which is in inside of the taxi on the website of ridebar.ru operator or to scan the QR code. Then to pay purchase online with any convenient method then the driver will report to the passenger his goods. Mobile minibars equip Citymobil taxi of the class "Comfort".

Start of the vending project in Citymobil is a logical part our communication and business of strategy within which we always aim to investigate different opportunities and to scale them in case of success. Minibars in the taxi are already successfully started in some countries and positively apprehended both by passengers, and drivers in these markets. We are glad to start such project and in Russia. We carry out many tests and researches to offer the market the most interesting product, as in terms of efficiency an economy unit for partners, and the user interest, told Svetlana Butyanova, the marketing director Citymobil

Cooperation with Citymobil allows RideBar to set before himself ambitious goals on fast expansion of service and growth of availability of additional earnings to taxi drivers. Before emergence of service the driver actually had no legal opportunity in addition to monetize the time for lines. Customer-oriented drivers put water and candies in salon earlier, but they had no opportunity to collect a set of goods complementary each other and to provide to the passenger a payment method, comfortable and legal for the driver. RideBar gives to the driver the ready-made solution with the comfortable platform, transparent motivation and carefully picked up range of goods – leaders of the categories in an on-the-go segment — those most of which of passengers would like to receive during the city trip,

We constantly test channels to be closer to our consumer. Sales in taksi channel in Russia — one of our pilot projects, and we look forward to it the first results. We hope that the Russian consumer will estimate his advantages, specified Elizabeth Alexandrova, the director of the corporate relations of Mars Wrigley in Russia

In PepsiCo we aim to be quicker, to keep up to date, being guided by needs of modern consumers. We want that our products were available always and everywhere and therefore with partners — Citymobil, Mars and RideBar — we test other sales channels. We believe that thanks to the joint project even more smiles will appear on persons of our consumers with each drink and each piece of those products which we offer in a mobile minibar, commented Alexander Kostikov, the director of communications of PepsiCo in Russia, Belarus, Ukraine, the Caucasus and Central Asia