"Technologies of advertizing" expanded printabilities with the Xerox Iridesse Production Press CFM 

On July 23, 2019 the Xerox company reported that the Technologies of Advertising printing house opened additional opportunities of design for customers and increased products value thanks to installation full-color the Xerox Iridesse Production Press CFM .

Now clients can order in Technologies of Advertising companies of the business card, booklets and other printed material using gold and silver metallics, a white toner and selective varnishing. It does printed materials more effective and memorable, increasing their customer value and profitability of business of printing house.

Orders for printing complementaries began to come to Technologies of Advertising company in several days after the Xerox Iridesse Production Press installation. In September the printing house is going to hold a series of seminars for clients better to acquaint them with machine opportunities on real examples.

Advantage of Xerox Iridesse Production Press consists not only in special printabilities, but also in other principles of interaction of the operator and the machine. It became more convenient to operate the vehicle and service it that considerably simplified production process, comments Gennady Boev, the technical director of the company of "Technology of advertizing"

Xerox Iridesse Production Press was set in Technologies of Advertising company at the beginning of July. The CFM works in a complex with industrial Xerox iGen4 system, having replaced with itself Xerox DC8000.

The installed machine perfectly added possibilities of Xerox iGen4 in the park of Technologies of Advertising printing house. This equipment allows to execute quickly and qualitatively the most difficult orders, opening broad lands for works of designers thanks to support of complementaries, comments Dmitry Shvedov, the head of sales department of industrial equipment of Xerox company Eurasia