JPMorgan started using an AI copywriter that writes advertising texts better than marketers

At the beginning of August, 2019 JPMorgan Chase signed the five-year contract with the startup using artificial intelligence for copywriting. The transaction followed successful pilot testing of new technology.

It turned out that the instrument of machine learning Persado created better advertisements on the basis of procurements, than the main authors that was estimated on higher rates of viewings - in certain cases they exceeded popularity of original articles more than twice. The marketing director of JPMorgan Chase Christine Lemkau (Kristin Lemkau) notes that the Persado technology is incredibly perspective. "She rewrites articles and headings thus which does not even come to these marketing specialists to mind. And it works."

JPMorgan began to use the AI copywriter who writes advertizing texts better than marketing specialists

"The machine of messages" of Persado creates the new advertizing text on the basis of existing using the database containing more than 1 million words marked and estimated on emotional attractiveness. JPMorgan Chase began to test technology in 2016 and now hopes to use it not only for advertizing, but also for internal communications and a customer support.

The companies do not open financial and other terms of transaction. But on a question of whether will lead the arrangement to reduction or other changes in the state, the bank representative told that the new transaction "did not influence our structure".

The annual IT budget of JPMorgan Chase makes $11 billion that, in particular, allows the company to automate many of tasks, and the company is not lonely in this aspiration. Survey conducted by BrightEdge company in 2018 among digital marketing specialists of the largest companies showed that about 60% are ready to use shortly AI in the content strategy. Persado claims that its technology is used by more than 250 brands, including Dell, Citi, American Express, Air Canada and Microsoft.^[1]

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