The Digital Box: ADA

ADA is the integrated platform for mobile marketing.

2019

Availability in Russia

The international IT company The Digital Box announced on August 21, 2019 opening of representation in Moscow. As the result a flagship product of the developer — the integrated platform for mobile marketing of ADA — is available now to the Russian users.

The feature of software consists in measurement of efficiency of results using deep analytics and automatic profiling. ADA helps to collect customer information and automatically categorizes users, estimating the behavioural aspects received during the advertizing campaigns. Feature of the platform — the tools integrated with each other that does start of advertizing campaigns intuitive, releasing time for a creative. Even the unprepared user will be able to organize rather difficult marketing campaign in only several hours, developers claim.

In Russia the developer is going to attract a SMB segment, in particular, advertizing and monoproduct business with difficult goods and services and also a restaurant and hotel segment, car dealers, the industry of beauty and the medical industry.

The second focus — development of a partner network. For the communication and marketing agencies the company offers, in addition to software, training, certification of specialists, including with involvement of the international teachers and also ready tools for sales to end customers. The developer actively selects partners for cooperation.

Users passed to mobile platforms for a long time — there they spend the main part of time. Respectively, tools which answer this trend are necessary. ADA is created around an ecosystem of mobile devices, and all elements of the platform are focused on formation of high-quality user experience — the CEO of ADA Russia Pavel Lisovsky noted.

The platform is available within three tariff plans, each of which turns on unlimited access to a full range of marketing tools and differs only in limits on the extent of the user base. The minimum cost of a subscription to use of the platform of 16,500 rubles a month.

Description of opportunities of ADA

According to information for August, 2019 the ADA online platform is created based on artificial intelligence and intended for holding advertizing campaigns in the mobile environment. Software helps marketing specialists to automate contact with users and to achieve conversion in the necessary action. The product is focused on customer interaction on the basis of their favourite device — the smartphone.

The The Digital Box company developed own methodology for work with users, increase in their loyalty and increase in efficiency of communication initiatives. The technique received the name "Convergent Marketing" (convergence — from armor. convergo "rapprochement" or "convergence") that reflects modern realities — all marketing campaigns meet in one point — in the user smartphone. The ADA platform uses this methodology.

The product simplifies life of marketing specialists — in a uniform personal account tools which are necessary for creation, management, measurement of efficiency, and automation of marketing campaigns are integrated.

Using the platform interaction points are created: landings, visual stories, the video presentations, chat-bots, planning of SMM is performed. The created contact points extend through e-mail and SMS mailings, social networks, contextual and targetingovy advertizing. Thus, thanks to the platform the marketing specialist, without having technical knowledge, can create the personified Way of the Client, step by step bringing the user to necessary action.