In April, 2020 the number of online payments on SBP grew by Wildberries by 14 times

2020

Growth of number of payments through SBP by 14 times

On May 25, 2020 Wildberries – the Russian online retailer – registered growth by 14 times of number of payments through the System of Fast Payments (SFP) in April, 2020.

High dynamics of payments on SBP in the company is connected with the increased share of non-cash online payments in the country because of the self-isolation mode and also with increase in number of the partner banks which joined the System of Fast Payments in March and April.

Payment using QR codes becomes more and more popular with our buyers as it is a fast and safe method to make purchase. To pay the order, it is enough to our clients to scan the QR code using the mobile device on which the application of partner bank then means arrive into the account of online store in read seconds is installed, told the chief financial officer of Wildberries Vladimir Bakin.

Most often in April-May purchases on Wildberries using QR codes were paid by inhabitants of the Moscow region, St. Petersburg, the Sverdlovsk and Nizhny Novgorod regions and also Krasnodar Krai.

The most popular goods of April-May paid through SBP t-shirts, sneakers, reusable protective masks, underwear, creams, dresses, trousers, jeans, shampoos entered (in decreasing order of) the book.

As the retailer noted, women with great interest apprehended this payment method of purchases, than men: in 1.5 months of the customer of Wildberries used payments by QR codes 3 times more often.

Wildberries implemented functionality of payment by the QR code through the System of Fast Payments on the website of online store in September, 2019, and in February, 2020 scaled this payment method more than in 7,000 offline - points of issue of orders.

The beginning of acceptance of payments through SPB in network of pickup locations

The Wildberries company announced on February 28, 2020 the beginning of acceptance of payments by the QR code through the System of fast payments of the Bank of Russia (SBP) in network of pickup locations. Thus, Wildberries became retailer who scaled a possibility of payment through SBP more than in 6500 retail outlets of the country.

Now buyers can pay the order for wildberries.ru, having just scanned the QR code using mobile application of the bank supporting payment through the System of fast payments. Money from the account of the buyer will arrive into the account of shop practically right after purchase commission. Technical capability of payment Russian Standard provides Bank.

Daily on Wildberries is made more than 750 thousand orders, and the number of our clients exceeds 25 million people. We aim to offer our buyers all range of payment instruments. The system of fast payments is simple in use and is convenient for scaling that will allow to provide its further dynamic development, to expand audience of its users,

Start of payment in mobile application through which for the end of February, 2020 over 70% of orders are made will become the next stage of implementation of SBP in Wildberries.

2019

The average bill of payment through SBP in December grew by 3 times

In September, 2019 clients Russian online store Wildberries had an opportunity to pay purchases on To the QR code through SBP in internet- shop. Bank Russian Standard and Wildberries summed up the first results of carrying out online payments by the QR code using SBP technology. On February 11, 2020 reported about it bank.

Results of 2019 showed that the average bill of payment through SBP does not differ from the average check of payment by the card. Nevertheless in December, 2019, during a shopping season of New Year's gifts, the average bill showed growth almost three times in relation to the last months.

As told in Wildberries, most often clients paid goods of category of a fashion-segment for the QR code: backpacks, jackets, dresses, sunglasses and trousers.

In the cities TOP-5 - leaders in number of payments through SBP the Moscow region (Moscow and the Moscow region), St. Petersburg, Nizhny Novgorod, Magadan and Novosibirsk entered.

Clients estimated convenience of payment of orders on the website Wildberries using SBP since.

Start of payment of Internet orders through the System of Fast Payments

On October 30, 2019 Wildberries reported that it scaled payment by the QR code through the System of fast payments of the Bank of Russia (SBP). The bank Russian Standard provided technical capability of carrying out online payments by the QR code using SBP technology in Wildberries online store. Start of payment on SBP in mobile application and in all network of points of issue of orders in Russia which for October, 2019 includes over 5 thousand points will become the next stage.

At payment of orders by the QR code using the system of fast payments (SFP) clients of Wildberries will soon get additional benefits within the loyalty program. To the buyers who used this payment instrument, Wildberries will add into the bonus account keshbek which will make up to 10% of cost of goods. The amount of the returned bonus remuneration will depend on category of goods. At the same time the common advantage of the client, taking into account a discount of the regular customer of Wildberries, can reach 30%. Bonuses will be added within 24 hours after purchase.

Now for shopping on Wildberries cash or bank cards are not necessary, the smartphone suffices, commented Vladimir Bakin, the head of Wildberries financial service

Clients will estimate convenience of payment of orders on the website Wildberries using SBP as it is the fastest and safe method of payment: it is not necessary to enter these cards, it is rather simple to scan the QR code and to confirm payment,

Pilot payment on the Internet by the QR code through SBP

On September 16, 2019 Bank Russian Standar reported that internet-retailer Wildberries carried out pilot payment on To the QR code through System of fast payments Bank of Russia (SBP). The bank Russian Standard provided technical capability of payment using SBP technology for e-commerce.

At payment of orders by the QR code using the system of fast payments (SFP) clients of Wildberries will get additional benefits within the loyalty program.

The technology of payment of goods and services using the QR code is extremely simple. The buyer will need to select payment through SBP, then to scan the QR code which is displayed on the computer, using the mobile application of the bank on the smartphone and to confirm payment in the application. The payer bank should be also the participant of SBP. Money from the account of the buyer will arrive into the account of shop practically right after purchase commission.

Many clients of Wildberries already actively use modern payment instruments. The system of fast payments is simple and convenient, has several advantages in comparison with usual bank transactions, we believe that it has good perspectives for distribution among our buyers, commented Vladimir Bakin, the head of Wildberries financial service

According to our researches, 39% of Russians regularly pay beznalichno in online stores for goods and services, and it apart from those who pay different services in mobile application of the bank. We are sure that this method of cashless payment using SBP will be also simple and demanded for Russians who got used to shop online, noted the development director of the innovation services of NSCP Dmitry Kolesnikov

This technology will become demanded at most online stores. We actively work on implementation of all services of payment using the QR code through the System of Fast Payments (SFP) which will become one more convenient method of cashless payment and will positively influence development of acquiring and growth of a share of cashless payments in Russia,

Implementation of a possibility of charge of a keshbek for payment through the System of fast payments

The Wildberries company announced on August 22, 2019 expansion of the loyalty program.

Since September, 2019 at payment of orders by the QR code using the system of fast payments (SFP) clients of Wildberries will have additional opportunities. To the buyers who used this payment instrument, Wildberries will add into the bonus account keshbek which will make up to 10% of cost of goods. The amount of the returned bonus remuneration will depend on category of goods. At the same time the common advantage of the client, taking into account a discount of the regular customer of Wildberries, can reach 30%.

The system of fast payments has good perspectives for distribution in the country thanks to the advantages in comparison with usual bank transactions. For August 22 participants of the Loyalty program of Wildberries are about 20 million people, many of which actively use modern payment instruments — Vladimir Bakin, the head of Wildberries financial service noted.

Information on the size of the charged bonus will be published before purchase in a card of goods and a basket. Within 24 hours after commission by the client of purchase of Wildberries will add bonuses with which it is possible to pay orders on the website. Clients can check the history of charge and write-off of bonuses in the personal account on the website or using mobile application.

As the partner of Wildberries online store providing technical implementation of payment in trade acquiring by the QR code through the system of fast payments the Bank Russian Standard acts, the payer bank should be also the participant of SBP.