Tesakova Natalia Viktorovna

Andek Natalia Tesakova since June, 2012 who was a consultant of the company concerning marketing earlier is appointed the marketing director.

Tasks of the marketing director of Andek company include creation of processes on stimulation of sales and brand development. The structure of department of marketing is built according to the specified tasks. Product managers of department are a part of team of experts of the company on development and promotion of industry services and solutions in the field of fight against frauds and safety of business. Examination Andek develops in three key directions: decrease in operational risks, process optimization of management of cybersecurity, infrastructure services and solutions.

Marketing communications of Andek company and functioning on brand development of the company are ensured by specialists in branding, public relations, the manager of MMS, etc.

Natalia Tesakova noted: "I consider marketing courting, but not storm. It is not shout: "Purchase from us!". It is a soft hint: here the proof of our examination, here examples and arguments why you should get acquainted with our company and our services closer. Marketing is a preparation of conditions for a qualitative preseyl and quite specific component of the preseyl. As clients under whose authority questions of security of the company are are very skeptical, they should have good reasons to entrust the external contractor the solution of confidential problems on safety of the business. Therefore I see the task in creation and individual use of those instruments of marketing which are useful to potential customers of our services. It is not necessary to invent marketing tools for the solution of the listed above tasks, they are known. The main thing consists in the content of marketing activities, their semantic study and usefulness for clients".

Natalia Tesakova is also managing director ANDEK-INFO, the corporate nyyusletter devoted to business security issues. Nyyusletter leaves on a regular basis, he is intended for clients of the company and turns on news, researches, legislative changes, expert opinions, an interview, cases and other materials connected with business security.

Biography

In the field of information technologies Natalia Tesakova works since 1998. In different years she headed marketing departments in groups R-Style, e-Style, in National Computer Corporation headed Department of marketing of Sistematika company, then Department of marketing of Informzashita group.

Has two higher educations: philological and in the field of PR and advertizing. Ended rates "Strategic Management and Marketing" organized jointly by business school of MSU, the Japanese center of management of MSU and the University of Tokyo of Keyo, in 2001 passed a training in Japan. Candidate of Philology. Author of books "Mission and Corporate Code" (Rip-Holding, M.: 2003) and "Brand and trademark: a divorce in Russian" (St. Petersburg, M., S. - PB.: 2004); the author of training courses for RGGU "Marketing" and "Branding".