Zederfeld Magnus (Magnus Zederfeld)

Zederfeld Magnus (Magnus Zederfeld)

Biography

Since 2008, he has been working for Axis Communications. Consistently responsible for the organization of an effective sales system in Northern Europe, the formation and implementation of a global strategy for working with distributors and led the Axis business in Southeast Asia.

2019: Axis Communications Regional Director for Eastern Europe, Russia and CIS

In September 2019, Magnus Zederfeld, who has more than 20 years of experience in the system of international sales and marketing management, was appointed regional director for Eastern Europe, Russia and the CIS. In this post he replaced Anna Forsberg.

The key tasks of Zederfeld as a regional director are the large-scale expansion of the company's business in the region, strengthening Axis's position in the video surveillance market, further development of the partner network, as well as organizing cooperation with government agencies and major customers, TAdviser was told in Axis on September 10, 2019.

Zederfeld intends to pay great attention in this post to further strengthening the Axis team spirit as one of the most important components of the development of strategic cooperation with the company's partners. No less relevant, Mr. Zederfeld considers the popularization of comprehensive Axis solutions in the region, including applications for video analytics, network audio systems for security and access control.

The proposal to lead business in the region of Eastern Europe, Russia and the CIS is a great honor and responsibility for me, "commented Magnus Zederfeld, Axis Communications Regional Director for Eastern Europe, Russia and the CIS. "I'll explain why. Market analysis, Axis's experience in the region in previous years, growing financial indicators - all this suggests that business in these countries has serious potential, can show high growth rates and dynamics of development of the partner network. I believe that this market is ready for innovation, which means to use the full range of innovative Axis technologies. I hope that these conditions and the highest qualification of Axis engineers, managers and sellers and partners will allow us to make a leap in the development of our global business.

2022: Resignation as Regional Director of Axis Communications

On January 18, 2022, Axis Communications announced the appointment of Anna Arvidi as Regional Director for Eastern Europe. In this post, Anna replaced Magnus Zederfeld. More details here.