STV group (ABM Digital Distribution)

2019

Goal

The purpose of STV group-company to take the leader's position in the market. Top management of the company understood that traditional methods will not bring desirable results, and in this case the disruptive innovation which in a root will change rules of the game is necessary.

Results

• time of the sales agent for the live presentation of goods increased twice at reduction of the general duration of a visit;
• the connected outlets of sale increased on average by 7%, today in a system 886 outlets from which 412 perform the order on a permanent basis work;
• connection of outlet to a system takes 10 minutes;
• the customer base is expanded (generally online stores which weekly perform orders for the amount more than 10,000 UAH).