Lamoda started fitting of clothes in virtual reality on streets of Moscow

On September 16, 2019 Lamoda started fitting of clothes in virtual reality on streets of Moscow. It is the joint project with operator of outdoor advertizing Russ Outdoor, the press release says.

The camera which using a neuronet distinguishes movements by a palm that allows to manage the cursor on the screen is built in each banner and to activate interface elements.

Lamoda started fitting of clothes in virtual reality on streets of the capital

The technology allows to adapt frame photo provision on height of the person, and on the following screen of people can "try on" a new image. The pleasant things can be purchased, having scanned the created QR code using mobile application of Lamoda.

For the project stylists of Lamoda picked up several men's and female images in different styles: business, daily, sports.

The managing director for digital marketing of Lamoda Yulia Nikitina claims that it is about the Russia's first interactive advertizing campaign which allows to try on the different images created by our stylists in the downtown — on the way for work or during walk.

We constantly test new technologies and platforms to make communication with a brand interesting to the consumer and to increase own efficiency as advertiser. Technologies VR also AR become one of key trends of development of category: people want to have an opportunity to try on clothes and footwear without long walks on shopping center or the courier's call on the house — she reported, having added that a project objective — to show that Lamoda does selection process and purchases of goods interactive and interesting to the consumer.

Virtual fitting rooms will work until the end of September, 2019. On the Moscow streets it is possible to come to 16 such advertizing structures. One of them is in Tsvetnoy Boulevard. For activation of a fitting room it is necessary to rise in front of the display and to raise a hand that it matched a mark in the screen.