Biography
Since October 1, 2019 Alexey Dorofeyev will head the Russian division of the international company GfK. As the CEO (CEO) of GfK Rus Alexey will be responsible for business of the company in Russia and Kazakhstan and will provide in this region implementation of global strategy of GfK on transformation from traditional research company in the supplier of analytics on the basis of AI technologies. Alexey will also be responsible for development of customer relations and promotion of data-assets, the analytical and research solutions GfK in the region.
Alexey Dorofeyev has experience in the field of the highest corporate management and development of a business activity of the enterprises working in sectors of the market in which GfK specializes in Russia now – FMCG, Durables, retail and services. Before transition to GfK Alexey headed business in Russia and the CIS countries of Safilo Group company. Before he was the vice president of the Mobile & Note PC direction in Samsung Electronics company. Earlier took different managerial positions in business divisions of such largest companies as Wimm-Bill-Dann, Kraft Foods, Procter & Gamble. The GfK company was one of the first employers of Alexey on the start of his career in the nineties.
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