Kwarta (formerly PIK-Broker)

2022: Rebranding

Service PIK-Broker February 7, 2022 announced the rebranding. The company changed its name and became Kwarta. Under the updated brand, the service will continue to provide services for the purchase of apartments and the sale of real estate from its own catalog.

Thanks to the service, you no longer need to spend time and pay commissions to solve your apartment issue, only a few clicks and one visit to the office are enough.

The transition of PIK-Broker to the Kvart brand is our conscious step. It will help form a new service in the PropTech market. We want to create our own separate large brand. Rebranding will not affect the quality of work and its speed, "said Alexander Yugay, CEO of PIK-Broker.

One of Kwart's flagship products is Exchange. The company buys an apartment 2% higher than the market price and helps to choose a new one from the catalog. It presents both ready-made apartments for settlement and new buildings at high stages. constructions As with the purchase of real estate, the company will help to get profitable mortgage credit or gives a discount on the selected option for exchange. The real estate exchange service is provided without a commission.

Quart can also just buy an apartment. Buying an apartment is a way to quickly, profitably and simply sell housing. The company acquires real estate for its own money and is 2% higher than the market price. The apartment is evaluated by a special algorithm, it takes into account more than 20 parameters and completely excludes the human factor.

The apartment can be selected on the site using convenient filters. All items in the catalog are owned by the company, they have passed a full legal check and are ready for the transaction. The service will help get a profitable mortgage rate from partner banks or give a discount on an apartment with cash.

2019: Announcement

October 15, 2019 it became known about the launch by the PIK group of a service for the urgent purchase of apartments in the secondary market. The new product of the largest housing developer in Russia was called PIK-Broker.

According to the information published on the service website, the company conducts an assessment and legal audit of apartments and buys them in 10 days with its own money. Then redecorating is done, and the apartment is for sale.^[1]

PIK-Broker acquires, among other things, housing with several owners, housing and communal services debts, mortgage encumbrances, and so on.

It became known about the launch by the PIK group of a service for the urgent redemption of apartments in the secondary market

By October 15, 2019, the service is operating in the Moscow region. But PIK is already looking for a chief regional development manager who will be engaged in opening offices in other cities.

According to RBC, PIK-Broker LLC, according to the Unified State Register of Legal Entities, was registered in January 2019, until February its founder was Ilya Balandin, director of the PIK venture investment department, and then 99.9% was registered with PIK Innovations LLC. The remaining 0.1% is from the general director of the company, Alexander Yugay.

PIK already has experience in the secondary market - the developer offers a trade-in service when a new apartment is bought with the introduction of existing real estate. Netting is used, according to the Metrium real estate company, in about 5-7% of transactions.

PIK-Broker works according to another scheme: the seller of the apartment is not obliged to buy housing from PIK in a new building, but with such a transaction he can count on a 1% discount on the apartment from PIK in Moscow and the Moscow Region.

According to the director of the brokerage department of the Miel real estate office network, Alexander Moskatov, most often small agencies are engaged in urgent redemption, but they often use not their own funds, but attracted investors.^[2]

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