The blockchain began to be used for fight against counterfeit meat

In the middle of October, 2019 producers of the best Australian beef began to use VeChain blockchain system to trace these products and in time to reveal counterfeits.

The Australian beef is famous for the eco-friendly origin, and therefore is on sale at the bonus prices. In 2018 Australia sent 206,000 tons of beef to China that made more than 17% of import meat. However 3 kg of beef from other country, 3 kg of meat of other animals and 3 kg of semi-finished products which have no relation to meat at all are the share of each kilogram of the natural Australian beef sold in China. And all of them are on sale under the same brand.

Producers of the best Australian beef began to use VeChain blockchain system to trace these products and in time to reveal counterfeits

Producers tried to use printings and special ink for marking of products, but they appeared to be forged too easily. Then the company Latitude 28, producer of high-quality beef from Western Australia, decided to address a blockchain. Thanks to new service each piece of beef is located in cryovacuum packaging with QR code on which its travel is traced from a slaughterhouse in Australia to most China. Suppliers, sellers and consumers can check at any time origin of meat, having scanned the code with the help smartphone. The code works with the VeChain Pro applications, WeChat and Alipay, and record in a blockchain system cannot be forged.

VeChain is not the only solution for control of a supply chain which is used by the Australian farmers. Local competitors turn on BlockChain, AgriDigital and Beefledger. Researches show that fight against counterfeits in the future will save to producers the huge amounts: annual average consumption of meat in China grew from 3.8 kg in 2010 to nearly 6 kg in 2019, and by 2024 should reach 11 kg.^[1]

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