SAS Marketing Optimization (SAS MO)

SAS Marketing Optimization is the addition to the solution of SAS for management of marketing campaigns allowing to plan and prioritize all outgoing communications with the client. The solution purpose — to maximize effectiveness of marketing campaigns, remaining within the set restrictions (the budget, production capacities, etc.).

2019: Description of SAS Marketing Optimization

According to information for October, 2019 the solution for optimization of the marketing campaigns SAS Marketing Optimization can be established both the single application, and addition to SAS Marketing Automation. The solution uses advanced mathematical algorithms of optimization, at the same time work with the application is simple and clear. The reporting preparation does not take a lot of time and does not use IT resources.

The solution includes following features:

• mathematical optimization taking into account the restrictions (configured for your business),
• the analysis of how restrictions affect profitability of a campaign (the analysis "that if"),
• an opportunity to set target measure values by optimization,
• recommendations about what offers to send to the specific client and about what communication links to contact it,
• integration into other solutions SAS Customer Intelligence.

Using the solution for optimization of the marketing campaigns SAS Marketing Optimization, marketing specialists can:

• increase ROI of marketing campaigns by 10-30% (depending on business and experience of employees) thanks to application mathematically of the optimized solutions,
• optimize use of the budget,
• raise efficiency of channels of interaction at the expense of the direction of the message on the most convenient of them,
• achieve understanding of the general deposit of marketing campaigns to economic result before their start,
• reduce dissatisfaction of clients, avoiding not coordinated actions.^[1]

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