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City Loyalty program

Product
Developers: National card
Last Release Date: 2019/11/25
Branches: Transport
Technology: CRM - Loyalty systems

Content

"City" is an official loyalty program of the transport card Three which was started in 2018. For October, 2019 in the program more than 700 thousand people are registered and about 6 thousand outlets in Moscow and the Moscow region are connected.

2019

Availability of the latest news in the stories format

On November 25, 2019 TAdviser knew that in mobile application of the loyalty program City users can not only obtain information on the current actions and offers now, but also to learn about key events of day, without leaving the application.

Daily participants receive the news selections prepared by the IZ.RU portal in a format of "hundred-copes" (from engl. stories, "history"). The news block includes the following categories:

  • Events in the country and the world
  • News of sport and culture
  • Interesting videos and user rollers
  • Infographics

News are regularly updated that users could learn about the latest news throughout the day.

Availability of history of trips in the Moscow subway

On October 24, 2019 the National Card company reported that passengers of Moscow Metro will be able to trace history of the trips through the multifunction City application. For this purpose you just will need the card Three and the smartphone.

Mobile application City

Before updating of mobile application City users could not get acquainted with history of the trips on one resource. However in the updated release became possible to save all statistics of moving of the user to the subway. "City" the first in Russia started similar service: before the given function was unavailable to passengers of the subway.

Now all users can not only trace the trips, but also see statistics for the last month: you will see the number of trips, the visited stations, pass time. You will be able to consider how many money leaves at you on the drive and to understand what rate of the card Three to you is more profitable. And you carry out underground to the subway soon and what is the time! These opportunities will help you to save not only money, but also time spent in Moscow Metro.

Developers are sure that this service will also help to find the things forgotten in the subway, it is possible to look now when and from what station this or that trip was made. Information on trips is updated daily at 10 a.m.

How to learn the history of trips to the subway

Passengers of Moscow Metro who make trips on the transport card Three can get acquainted with history of the trips as follows:

Step 1: Download or update already installed application City;

Step 2: Add the card Three to the application;

Step 3: After registration, in the section Three will become available "History of trips". Or you just can thumb through the main screen of the application down to study statistics.

In the application interesting quests and shop in which it is possible to exchange bonuses for real goods are also available.

Other opportunities of participants of City

In addition to the multifunction application, the loyalty program City offers all registered participants advantageous offers. So, for replenishment of card balance Three and shopping at partners of the program, users receive bonuses which can be exchanged for discounts and various gadgets.

The Cities command publishes every day actions that it was profitable and interesting to all participants to use the loyalty program.