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Project

Airbnb became the sponsor of the Olympic Games

Customers: International Olympic Committee (IOC)

Public and non-profit structures

Contractors: Airbnb


Project date: 2019/11

On November 18, 2019 Airbnb and the International Olympic Committee (IOC) announced the conclusion of the large sponsor's contract. The agreement is signed for a period of up to 2028.

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Partnership which will cover nine years and five Games [[[Olympic Games 2020|Tokyo-2020]], Beijing-2022, Paris-2024, Milan/Kortina-d'ampezzo-2026 and Los-Andzheles-2028 — a comment of TAdviser] is directed to creating the new standard of placement from which will benefit the accepting Olympic Games of the city, the audience and fans and also athletes, says the IOC.
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Airbnb and the International Olympic Committee (IOC) announced the conclusion of the large sponsor's contract

According to the Financial Times edition with reference to the people familiar with a situation, Airbnb will pay the IOC about $500 million. Here services which service of lease of housing will represent at the Olympic Games enter, providing free accommodation of athletes and sports heads. Besides, Airbnb will support the program of athletes refugees begun by the Olympic committee in 2015.

The need for construction of additional infrastructure is noted that cooperation will allow organizers to reduce costs for housing, to minimize, and to local population — to earn during the Olympic Games, leasing the housing to guests, the IOC notes.

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This innovation partnership is the cornerstone of our strategy for providing that effective holding the Olympic Games was stable and left heritage for the host party — the president of the IOC Thomas Bach said.
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In addition to Airbnb, also entered "the global sponsor's program" of the Olympic Games Coca-Cola, Alibaba and Toyota. Besides, Bridgestone and Panasonic paid $200-250 million for sponsorship at the Games. According to the IOC, his 12 largest sponsors paid a little more than $1 billion at the winter Games of 2014 in Sochi and summer Games of 2016 in Rio de Janeiro.[1]

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