Superapplication of VTB

2019: Plans of VTB for creation of the superapplication

On December 10, 2019 VTB announced development of the open IT platform which will integrate consumer and bank services (virtual cards, payments, services of a call of the taxi, deliveries of food, armorings of restaurants, etc.). Investments into the project will exceed 2.5 billion rubles.

According to by RBC with reference to the first deputy president – the chairman of the board of VTB Dmitry Olyunin, start of the superapplication it is planned for the third quarter 2020.

TB announced development of the open IT platform which will integrate consumer and bank services (virtual cards, payments, services of a call of the taxi, deliveries of food, armorings of restaurants, etc.)

According to a source of RBC, VTB discusses accession to the project with Magnet, "Yandex" (" Yandex.taxi " and " Yandex.poster "), Rostelecom, Tele2, Dynamo, Post Bank, Burger King, Russian Post, the Russian Railway, Sogaz, ivi.ru, Zvooq and Parter.ru.

It is supposed that by the end 2022 the number of users of the IT platform of VTB will make about 4 million people, for them will issue 500,000 bank cards. For consumers the platform will be free, and the partner companies should pay the commission for each attracted client.

VTB is strategically focused on expansion of the bank audience in the next three years. The platform will become one of key platforms for involvement of new clients in bank, including due to integration into applications of partners, - Dmitry Olyunin said.

For creation of the superapplication VTB Capital registered Layfstayl Platform company with the authorized capital of 556 million rubles.

"the exchange of points" where clients of VTB Group and the partner companies will be able to convert points between different programs of loyalty will become one of Layfstayl-platformy services: bank, telecom operator, retail and others.

According to the head of group on rendering services to the companies of the financial sector in "Deloitte of the CIS" Maxim Nalyutin, VTB participates in the competitive struggle for retail clients started by Tinkoff Bank and Sberbank. Without participation in it it is difficult to save considerable presence in the market of financial services for mass clients, the expert considers.^[1]

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