ALROSA implements a blockchain for control of supply of diamonds

In the middle of December, 2019 the diamond-mining company "ALROSA" in cooperation with Everledger company and the Chinese WeChat media platform announced start of the mini-program on the basis of a blockchain. This initiative will allow consumers to define authenticity of diamonds and to trace gemstones from the mine to outlet, without leaving the application of a mobile chat.

By the end of 2019 Russian ALROSA is the second in value diamond-mining company in the world. The company is not going to sell diamonds directly, and offers the WeChat mini-program to different retailers in product quality without brand (white label). This mini-program is one of several projects of Everledger in which the protocol of a blockchain Hyperledger Fabric is used.

ALROSA in cooperation with Everledger company and the Chinese WeChat media platform announced start of the mini-program on the basis of a blockchain

Earlier the startup of Everledger worked with the Spanish producer of a Facet jewelry, the American company Fred Mayer Jewellers, the Indian jewelry company Sheetal group and the Hong Kong company Chow Tai Fook.

WeChat - the biggest a chat platform in China with more than 1 billion active users: in this social network 79% of the Chinese Internet users are registered. Using the mini-program within WeChat social network on smartphones, buyers will be able not only to purchase diamonds using WeChat Pay service, but also to receive the certificate with unique information and confirmation of authenticity of diamond. Besides, the program will certify the buyer that at extraction of diamonds all industry practicians in the field of responsible business were observed.

We calculate that this joint project with the social media platform, popular in China, will allow us to stimulate sales in China also, - the branch director "Diamonds of ALROSA" (lapidary division of ALROSA) Pavel Vinikhin noted.[1]

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