Customers: Spartak, HK Moscow; Show business, leisure, sport Contractors: SAP Digital Business Services (DBS) Product: SAP Marketing Cloud (ранее SAP Hybris Marketing Cloud)Project date: 2019/07 - 2019/12
|
2019: Marketing Cloud SAP implementation
On December 24, 2019 the companies KHL also SAP announced end of the first wave of the project on interaction management with fans based on the solution SAP Marketing Cloud.
As it was reported, for December, 2019 data stories bases sales profiles of fans of hockey clubs "Metallurgist", "Ak Bars" and "Spartacus" are already consolidated in a single system profiles of fans and orders from broadcasts of KHL and also. In more detail here.