The Kay Computer Centers network raises a customer loyalty

The Kay Computer Centers network automated processing of claims of clients on the basis of the solution "1C: Trade Management 8". The project was implemented by specialists of 1C-Rarus company.

The network of the Kay computer equipment works at the market since December, 1991 and integrates 27 shops in St. Petersburg and regions.

For the purpose of customer service quality improvement the company management made the decision on conversion of the existing system of accounting of claims. In a project deliverable accounting and scheduling of claims of clients, process of timely identification of delays and critical deviations in analysis of claims of clients, accounting of sub-standard goods is automated.

Besides, operational data exchange between shops about existence of cut-price goods is configured, the interaction block with company service centers is developed, the subsystem of vendor interaction is automated.

In a project deliverable the common information space which integrated all divisions of the company participating in analysis of claims of clients is created: retail outlets, own service center, warranty department.

According to the Chief information officer KEY computer centers [[Weinberg Oleg Maratovich|Weinberg Oleg Maratovichaj: "The created information system will allow to pass to a new step in customer service in retail outlets. Due to better and fast analysis of claims, the customer loyalty to our brand raises. Thanks to operational and to automatic data exchange, duplication of data in several systems will be eliminated, all information is automatically processed at the Central office, in warranty department. There will be transparent digits on sub-standard goods. We can flexibly approach the analysis of defects, adjust markdown percent, thereby, having provided quick implementation of sub-standard goods. A system allows to consider financial losses".