PalitrumLab: Monitoring and the analysis of media using artificial intelligence

2020: The announcement of the solution for monitoring of media integrated in Brand Analytics

On March 11, 2020 the Palitrumlab company reported that it developed the solution for the sphere of PR – monitoring and the analysis of media using artificial intelligence. The solution is integrated in an analysis system and monitoring of social media of Brand Analytics. Now the uniform complex tool is provided to clients for the realtaym-analysis of a complete media field.

According to the company, monitoring of media is performed in real time and covers more than 40 thousand sources: online editions, federal and regional newspapers and magazines and also main programs of federal TV channels. Until the end of 2020 their quantity will double.

For March, 2020 the PR manager is faced by such quantity of tasks that one human intelligence is not enough, artificial is necessary. We offer two main scenarios of use of the Brand Analytics system: the first - regime of the automatic assistant which creates necessary notifications and analytics, making her available directly in mobile application, and the second - for the independent deep analysis of newsmakers and any other tasks. told Natalya Sokolova, SEO of Brand Analytics

The solution is proposed by the scenario of use of monitoring of media - the automatic realtaym-analytics available right after hit of data in a system. In the monitoring systems of media existing in the market PR-specialists as a rule work about a post factum reports, having limited analytical functionality, and within limits for unloading of data.

The same "smart" algorithms which are successfully used in a system for data analysis of social media are involved in monitoring of media from Brand Analytics. The technological solutions developed for processing of Big Data of social networks are applied to incomparably smaller data stream of media now. It gives to PR-specialists an opportunity to use modern analytical tools and for the analysis of classical media.

A system allows to set notifications about important publications in media, with a high accuracy to define their tonality, to reveal trends on the basis of realtaym-analytics. Reports in the form of the presentation form automatically. For increase in efficiency of notifications mobile applications on the main platforms are developed.

For efficiency analysis of PR-actions in monitoring of media from Brand Analytics the transparent sotsmediyny metrics – the Index of media presence, the considering object role in publications and influence of a source is used. Index formula open.

The companies which entered the market with solutions for the analysis of social media were faced by a problem of creation of the algorithms capable to cope with the huge lake of data. We are glad that the best practices of the analysis of social media became available in products to the analysis of media. It promotes automation of classical tasks of PR-specialists and creation of the complex, modern and operational tool of the analysis of the media field answering to market requests. Mikhail Styugin, the head "Information security" of the Cluster of information technologies of Skolkovo Foundation told