Customers: VKontakte
Contractors: SDEK - Delivery service Express courier, Boxberry (Boksberri) Project date: 2019/09 - 2020/03
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2020: Start of the goods delivery through SDEK and Boxberry
On April 30, 2020 VKontakte reported that he started the goods delivery through SDEK and Boxberry. Also it is possible to take away the order in the nearest department of mail or independently from the seller. This function shops in communities VKontakte more conveniently — so, it will become even more profitable to sell goods in VK. Besides, opportunities for work with API extended — many tasks can be automated now.
To organize delivery, the administrator should turn on it in Shop 2.0. Boxberry, SDEK, mail, the international delivery or shipment at own expense — all this it is possible to include together or separately. Also the seller can specify dimensions and weight of sending in a goods card that will help to determine delivery cost.
The buyer, in turn, needs only to specify a suitable delivery mode. It is possible to make it both in mobile application, and in the desktop version of VKontakte. The user will be able to select specific item of issue at SDEK or Boxberry. The seller can specify the track number of departures, and the client — to monitor changes in an order status with notifications or the section Orders.
We continue to develop the platform for e-commerce and to add features for cool shopping directly in VK. From that, it is how easy for users to make a purchase and to receive the order, also the success of business depends. Delivery through Boxberry and SDEK — the fact that distinguishes "VKontakte Shop' from sales on all other social networks. We have serious plans for development of the platform: we already prepare other useful services for sellers and buyers, told Irina Denezhkina, the director of e-commerce of VKontakte
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VKontakte — one of the most demanded platforms in Russia on which thousands of sellers and millions of buyers meet. For our company a task of implementation of service of such scale — not the first. Even in the current situation all modes of delivery steadily work: to point of issue and to a door. Including it is contactless. It will allow clients quickly and conveniently to make purchases, |
The goods delivery from social networks — a big step forward for our company. We were among the first who organized delivery for classifieds, and the third year surely we develop this service. Since service launch in 2017 order amount grew by 9 times that proves demand of a product at consumers. We are going to adapt delivery for requests of audience of VKontakte and are ready to provide high-quality service which it will be convenient to people to use". |
Besides, in Shop 2.0 there were more opportunities for automation. Possibilities of API extended: sellers can connect the CRM system and obtain there information on all orders and also at once to change their status. Or it is possible to integrate a warehouse management system — and to automatically transfer the range to Shop, without entering manually even property of goods. It will allow entrepreneurs to remove from itself a part of a routine and to be engaged in more difficult tasks, and especially will facilitate life to medium and large business which receive hundreds of orders a day.
Earlier VKontakte started the platform for e-commerce. The first stage of changes — start of Shop 2.0. All tools which are necessary for the organization of sales in VK are gathered now — to configure shop in the community, it is not necessary to connect different functions separately any more. There were also additional opportunities: properties of goods, convenient tracking of an order status, quick access to support.