The printing house of Askona began to apply decorative effects thanks to installation of the Xerox Iridesse Production Press CFM 

2020: Xerox Iridesse Production Press installation

On May 21, 2020 Xerox reported that PickWick Studio is printing house of Askona group, in December, 2019 installed full-color the Xerox Iridesse Production Press CFM . It allowed to create special printed materials for all divisions of group.

Askona — the large producer of orthopedic mattresses and goods for a dream in Russia. In the work the company actively uses polygraphic and souvenirs. To reduce costs on its production and delivery and also to increase a print speed, Askona opened own printing house and installed in it the Xerox Iridesse Production Press CFM . Thanks to opportunities of the machine, PickWick Studio could print a white toner, gold and silver metallics in one pass with a standard palette of CMYK.

Together with Xerox Iridesse Production Press we managed to combine incompatible: quality, speed and low manufacturing cost. Besides with this machine we had an opportunity to add nacreous shades, to use long formats and dense materials using which we manage to do products brighter and memorable, comments Maria Zazulyak, the head of PickWick Studio printing house.

The PickWick Studio printing house set Xerox Iridesse Production Press in cooperation with the partner of Xerox — Roskom company.

Possibilities of the equipment on printing complementaries, the high level of automation and vyoky printing quality at low cost value do Iridesse by the ideal solution for digital printing house. We do not doubt that modern approach of PickWick Studio will allow to implement completely drawn-up plans and puts the huge potential for development of the project in the future, comments Igor Yablontsev, the manager of projects of Xerox company.