| Customers: Tape Network of retail
Contractors: SoMin Product: SoMin.aiProject date: 2020/05
|
2020: Start of piloting of SoMin.ai
On June 2, 2020 Tape, one of retail networks of Russia, announced the beginning of piloting of a startup of SoMin.ai on setup of targeted advertizing from Singapore. It is planned that it will allow to reduce costs for advertizing campaigns using artificial intelligence technologies.
SoMin.ai is the cloud platform optimizing digital-campaigns and influencer-marketing on social networks and search engines. The solution represents the platform on a basis artificial intelligence which processes data from social networks and reveals preferences of users on the basis of which much more targeted advertizing by what is carried out it was possible by efforts of the person earlier.
"Tape" tests a system on the example of two advertizing campaigns in Facebook and Instagram. Representatives of SoMin calculate that their AI-platform will be able to increase efficiency of a promotion company at least by 20%.
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